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Maintaining your WordPress website is not as hard as it seems — just follow this simple maintenance checklist we’ve prepared for you. We’ve outlined six essential tasks that you should perform regularly to keep your WordPress site running smoothly.

Create complete backups of your website

One of the most important things you can do to protect your website is to back it up periodically. This will allow you to restore your site if something goes wrong, such as a hacker attack or server crash. There are several ways to create backups, including using plugins or manually copying your files and database. But while plugins like BackUpWordPress and hosting servers like SiteGround automate the backup process, performing manual backups may still be necessary to cover all your bases.

Verify your backups

Just because you have backups doesn’t mean they’re doing their job. You should test your backups regularly to make sure they are working properly. This can be done by restoring a backup to a test site or simply downloading the files and checking them to make sure they are complete. The last thing you need is for your backups to fail on the day you need them most.

Perform daily security scans

One of the best ways to stay ahead of potential security threats is to monitor your website closely for any signs of compromise. A good way to do this is to perform daily security scans, which will help you track any changes or suspicious activity. There are a number of different tools and services that can help you with this, and one of the most popular ones is Sucuri. Not only does this plugin carry out inspections, but it also sends an SMS to notify you of any suspicious activity and emails you a daily status report of your website’s security.

Scan for malware

Cyberthreats are growing in both number and sophistication. With every passing day, new strains of malware are developed and released onto business networks and systems. Unless you are a bonafide hacker yourself, detecting malware might be a little tricky. WordPress plugins like Wordfence keep your website safe using the latest firewall rules and flagging the latest malware signatures and malicious IP addresses.

Conduct page speed audits

Slow and steady may be qualities valued by some, but not when it comes to your website. Plugins like Google Pagespeed Insights test how fast your site loads. If it takes more than five seconds, you should consider implementing caching and other measures to speed up your site. Slow sites put off visitors, and that further lowers those sites’ search rankings.

Review your site’s structure and content

Just as you should periodically review your website’s security, you should also take a look at its overall structure and content. Are the pages well organized and easy to navigate? Is the content relevant and up to date? If not, you may want to consider making some changes.

Forbes, National Geographic, and The New York Times are all powered by WordPress, which means you are in good company. By sticking to the checklist, you too can harness the power of this online, open-source website creation tool. Or, instead of signing up for half a dozen services that need daily check-ins, why not have us take care of all of it for you? If you have further questions, don’t hesitate to send us an email or give us a call!

Ask yourself what your website is doing for you and whether it’s aligned with your business needs and objectives. The GCInfotech professional web design team is here to help.

Published with permission from TechAdvisory.org. SOURCE

Do you need a website that’ll convince people to sign up for your services or buy your product? The solution to conversion is simpler than you think. Here are five easy website essentials that will surely encourage conversion.

1. Optimize your website for mobile devices

More people are now surfing the web via smartphones and tablets. If you want a piece of this traffic, you need to make your website’s design responsive to all mobile devices.

To give your visitors a seamless mobile experience, make sure your website design fits the screen of any device. Additionally, all elements of your website, including inner pages, resources, and call-to-action buttons should be easily accessible. If not, visitors will get frustrated and move to another site.

2. Make it easy for customers to contact you

Displaying your phone number in the upper-right corner of every page and providing a simple contact form is crucial for conversions. While some people prefer not to give up their email address for fear it will be picked off by spambots, it can serve as another contact option for those who hate web forms. At the very least, your customers will have more than one way to contact you.

3. Keep it simple

People don’t always have time to navigate a complicated website, dig through dozens of pages to find a contact number, or figure out what it is that you’re selling. So when it comes to design, simplicity makes sense. When producing a simple website, every page, word, and image you create must have a singular purpose: to get visitors to contact you. Don’t distract them with excessive information, silly games, or flashy animations. Instead, have a nice clean layout so they can quickly understand what you’re offering and can contact you in just a click.

4. Include original photos whenever possible

Imagine having to choose between two different websites that sell the same thing and look virtually the same. The key difference is that one uses real photos of the owner and his or her staff, while the other uses stock images of business people.

By using original and authentic photos, visitors can get a better sense of your company as well as its products and services. It also gives you better control over how you can compose your photos and determine how you want your company to be perceived. So the next time you need images for your website, invest some time and money in having quality pictures taken by a professional photographer.

5. Move social media icons to the bottom of the page

Everyone loves throwing social media icons on their websites. And while it’s not a bad idea to show your credibility, putting social media icons at the top of the page makes your visitors more likely to click on them immediately. When this happens, you just gave them a reason to leave your site and never return, and we all know how easy it is to get distracted on social media.

Instead, place your social media icons at the bottom of the page or in the footer area. Remember, the goal of your website is to convert. If your visitors leave before they get a chance to explore your services, content, and offerings, you’ve lost them before you even had them.

For more tips on enhancing your digital presence, give us a call and leverage our IT expertise for your business today.

Ask yourself what your website is doing for you and whether it’s aligned with your business needs and objectives. The GCInfotech professional web design team is here to help.

Published with permission from TechAdvisory.org. SOURCE