It’s not enough for small businesses to have a beautiful-looking website these days. Small business owners must also adopt web design trends that not only attract more visitors but ultimately increase sales. Consider the following web design ideas to achieve just that.

Scrolling

Scrolling is a convenient method to navigate a website. Instead of clicking on confusing menus and drop-down tabs, you can just scroll through a one-page site that has a cleaner look and is usually more intuitive to users. This web design style is definitely more important now that people have grown more accustomed to mobile web browsing.

You also have to decide how far visitors will have to scroll to get to know your company. While a long scrolling page gives you more white space and content to work with, a short scrolling page can quickly convey your company’s message and encourages action.

Animations

One way businesses have been setting themselves apart from others is by adding customized animations to their pages. This doesn’t mean you should overload your site with flashy effects that take forever to load. If you want to use animations on your site, give it a subtle twist. For instance, Slack’s loading animation features their logo.

Additionally, animations can be used to increase user interaction and engagement. Hover animations will allow your users to position the mouse over your content and get an immediate response without having to move between pages. Slideshows on your homepage can also showcase what your company is about without throwing too much information at the audience. When deciding to add animation to your page, figure out how a specific effect can enhance the user experience while showcasing your business.

Flat design

To achieve an optimal viewing experience for users, many companies have adopted a flat design for their websites. The flat design style replaces the elements that give an illusion of depth, like shadows and textures, with minimalist typography and colors. For example, Google employed this style to get content to viewers more effectively. The company added flat-design colors and used a sans-serif font. This allows the logo to load faster and makes it easier to read, as well.

Full-screen forms

More websites and apps are using full-screen forms to increase user interaction. Rather than being redirected to another page where your visitors decide to register or login to a website, they are welcomed by a full-screen form right on the home page. This is also especially useful for mobile users since they are less likely to misclick sections of the form.

Customized photos

The next time you want to use photographs to highlight your company, forget about using stock photos. Business websites that exhibit the company’s own photographs on their homepages look more personal and stand out from the competition.

While these trends are popular at the moment, don’t blindly adopt them all because it might end up looking messy. Instead, use the trends that are best suited to your company.

Ask yourself what your website is doing for you and whether it’s aligned with your business needs and objectives. The GCInfotech professional web design team is here to help.

 

Published with permission from TechAdvisory.org. SOURCE

It may seem as if Office 365 is merely Microsoft’s way of joining the online subscription bandwagon, but that’s not the case. O365 is Microsoft’s way of upgrading its ubiquitous Office suite by augmenting it with cloud features.

Office apps and the files you create with them are accessible wherever there’s an internet connection, but that is actually the bare minimum that O365 offers. If you go for either the Premium or Essentials bundle, you’ll gain access to communications and collaboration apps that you can use to increase your organization’s productivity. Here are some of the specific ways you can do this:

Build an engaging intranet using SharePoint

Unlike the internet, which is a megalithic network spanning the entire world, an intranet is basically a private network built for your employees’ exclusive use. It began as a repository for basic company information, then it evolved into a document management system, an HR portal (where staff can file leaves of absence), a platform for knowledge-sharing and discussion forums, and a social media platform where users are both consumers and pushers of company-centric content.

If you use Microsoft Word and Excel to create work files, SharePoint is the platform where your team can keep and share such files. Build forums that bolster collaboration, information libraries that help staff leverage collective knowledge, and message boards that inform and invite staff to engage with the goings-on inside the company.

Enjoy continuous collaboration with Teams

Microsoft brings collaborations up a notch with Teams, a tool that allows you to build shared workspaces. In a Teams workspace, each team member can share files as well as comment on and work on one another’s files. Imagine doing all of that via email — you’ll most likely weave a nightmarish tangle out of multiple threads and attachments.

Additionally, Teams has communications facilities such as web conferencing, group chat, and live online meetings. Since Teams can be used on desktops, laptops, and mobile devices, workers can share information and connect frontline staff such as factory machine operators and sales clerks.

Coordinate your efforts with Planner

If Teams is O365’s communications hub, then Planner is its Kanban board — a project workflow visualization tool that lets you categorize tasks according to their progress status. A physical Kanban board is limited by the size of sticky notes used, but with Planner, you can assign tasks to team members, attach relevant files to them, and discuss tasks without leaving the app.

Automate tasks with Flow

There are tasks that promote critical thinking, but there are also tasks that are tedious and repetitive. An example of such a task is preparing an income statement. This usually involves emailing a finalized income statement to your superiors and archiving it. Automating the archive step alone would significantly ease this workflow.

With Flow, you can easily create detailed workflows that accomplish tasks automatically once you fulfill certain triggers. You can also make different apps “talk” with one another (e.g., have new OneDrive files be copied to your Dropbox account), provided that integrations allow them to do so. Imagine not having to shift between so many apps anymore — this will save your staff plenty of time and mind-space to do more worthwhile tasks that add more value to your company.

Let your staff step up from being mere individual Office suite users to being members of synergistic teams! Contact us to learn more about how you can squeeze every drop of value from your Office 365 subscription.

To learn more about how to safeguard your business, or if you are looking for an expert to help you find the best solutions for your business talk to GCInfotech about a free technology assessment.

 

Published with consideration from TechAdvisory.org SOURCE

 

Cloud computing marketing can be deceiving. When you see an image of the cloud, it’s often a happy, bubbly, white puffball floating delightfully in front of a blue sky background. Its presence is both calming and reassuring, which makes you believe that anything is possible. Security would never be an issue, right? Ask one of the nearly seven million Dropbox users who had their accounts hacked, and they’ll give you a definitive answer. Sure, not every cloud provider has had security breaches, but that doesn’t mean we can take cloud security lightly. Here’s what you can do to protect yourself as a business owner.

Ask your IT provider what cloud security policies they have in place

This is probably the single most important security measure you can take. Find a trusted IT provider and have a candid conversation with them about their cloud security policies.

Ask where the physical cloud servers are located

When you have “the conversation,” don’t forget to ask about this. Believe it or not, some cloud servers may not even be located in your own country. Wherever they are, it’s wise to make sure they’re located in a safe data center with proper security afforded to them.

Create unique usernames and passwords

Your login credentials represent one of the cloud’s main security vulnerabilities. Think of a better password than “12345” or “football.”

Use industry standard encryption and authentication protocols

IPsec (Internet Protocol Security) is a reliable technology choice.

Encrypt data before it’s uploaded to the cloud

Encryption is a must, and can be done by you or your cloud service provider. Should hackers manage to access your data, they’ll find it useless because they can’t make heads or tails of it.

When it comes to trusting the security protocol of a cloud service provider, transparency is key. They should take security seriously, be able to explain their security policies clearly, and be willing to answer any questions. If they can’t do one of these, that’s a red flag telling you to find another vendor.

Are you ready to talk cloud security and transition your business into the cloud? Call us today. We’re happy to answer all your questions.

To learn more about how to safeguard your business, or if you are looking for an expert to help you find the best solutions for your business talk to GCInfotech about a free technology assessment.

 

Published with consideration from TechAdvisory.org SOURCE

If small- and medium-sized businesses (SMBs) think cybersecurity is impossible to manage now, just think about what it was like before the internet provided a way to receive IT support remotely. Today, enterprise-level solutions and security can be delivered from almost anywhere in the world. Read on to find out why that’s even safer than you realize.

Hands-on management

Unless you have an overinflated budget, relying on local copies of data and software means your IT staff is forced to spread themselves across a bevy of different technologies. For example, one or two in-house tech support employees can’t become experts in one service or solution without sacrificing others. If they focus on just cybersecurity, the quality of hardware maintenance and help desk service are going to take a nosedive.

However, cloud service providers (CSPs) benefit from economies of scale. CSPs maintain tens, sometimes thousands, of servers and hire technicians who specialize in every subset of cloud technology.

Fewer vulnerabilities

Cloud security isn’t superior just because more technicians are watching over servers. When all the facets of your business’s IT are in one place, your technology is more susceptible to a slew of cyber incidents.

For example, a server sitting on the same network as workstations could be compromised by an employee downloading malware-infested files. And this exposure extends to physical security as well. The more employees you have who aren’t properly trained in cybersecurity, the more likely it is that one of them will leave a server room unlocked or unsecured.

CSPs exist solely to provide their clients with cloud services. There are no untrained employees and there are significantly fewer access points to the network.

Business continuity

The same technology that allows you to access data from anywhere in the world also allows you to erect a wall between your local network and your data backups. Most modern iterations of malware are programmed to aggressively replicate themselves, and the best way to combat this is by storing backups in the cloud. In the cybersecurity world, this is commonly referred to as data redundancy, and nowhere is it as easy to achieve as in the cloud.

The cloud doesn’t only keep your data safe from the spread of malware; it also keeps data safe from natural and man-made disasters. When data is stored in the cloud, employees will still have access to it in the event that your local workstations or servers go down.

The cloud has come a long way over the years. It’s not just the security that has gotten better; customized software, platforms, and half a dozen other services can be delivered via the cloud. Whatever it is you need, we can secure and manage it for you. Call us today!

To learn more about how to safeguard your business, or if you are looking for an expert to help you find the best solutions for your business talk to GCInfotech about a free technology assessment.

 

Published with consideration from TechAdvisory.org SOURCE