It’s not enough for small businesses to have a beautiful-looking website these days. Small business owners must also adopt web design trends that not only attract more visitors but ultimately increase sales. Consider the following web design ideas to achieve just that.

Scrolling

Scrolling is a convenient method to navigate a website. Instead of clicking on confusing menus and drop-down tabs, you can just scroll through a one-page site that has a cleaner look and is usually more intuitive to users. This web design style is definitely more important now that people have grown more accustomed to mobile web browsing.

You also have to decide how far visitors will have to scroll to get to know your company. While a long scrolling page gives you more white space and content to work with, a short scrolling page can quickly convey your company’s message and encourages action.

Animations

One way businesses have been setting themselves apart from others is by adding customized animations to their pages. This doesn’t mean you should overload your site with flashy effects that take forever to load. If you want to use animations on your site, give it a subtle twist. For instance, Slack’s loading animation features their logo.

Additionally, animations can be used to increase user interaction and engagement. Hover animations will allow your users to position the mouse over your content and get an immediate response without having to move between pages. Slideshows on your homepage can also showcase what your company is about without throwing too much information at the audience. When deciding to add animation to your page, figure out how a specific effect can enhance the user experience while showcasing your business.

Flat design

To achieve an optimal viewing experience for users, many companies have adopted a flat design for their websites. The flat design style replaces the elements that give an illusion of depth, like shadows and textures, with minimalist typography and colors. For example, Google employed this style to get content to viewers more effectively. The company added flat-design colors and used a sans-serif font. This allows the logo to load faster and makes it easier to read, as well.

Full-screen forms

More websites and apps are using full-screen forms to increase user interaction. Rather than being redirected to another page where your visitors decide to register or login to a website, they are welcomed by a full-screen form right on the home page. This is also especially useful for mobile users since they are less likely to misclick sections of the form.

Customized photos

The next time you want to use photographs to highlight your company, forget about using stock photos. Business websites that exhibit the company’s own photographs on their homepages look more personal and stand out from the competition.

While these trends are popular at the moment, don’t blindly adopt them all because it might end up looking messy. Instead, use the trends that are best suited to your company.

Ask yourself what your website is doing for you and whether it’s aligned with your business needs and objectives. The GCInfotech professional web design team is here to help.

 

Published with permission from TechAdvisory.org. SOURCE

According to the B2B research firm Clutch.co, in 2018 a small amount less than two-thirds of all SMBs in the United States had their own websites, but interestingly, the same study also reported that only 17% of those SMBs with websites are actually investing in Search Engine Optimization – or what gets your SMB’s website to the top of Google’s search results so that new and old customers can actually find your official website.

The reason for this statistical discrepancy will be blatantly apparent to most SMB owners. The marketing budget is not unlimited for SMBs, and unnecessary expenses should be avoided, but don’t trick yourself out of realizing the importance of your company’s web presence.

Research has been done that states that upwards of 80% of people lookup and research an SMB or their product or service before visiting a site or buying something from them. Even if your company has a website, chances are your most important content and information is being buried by other, less relevant search results. The following are three ways to ensure the right audience is seeing your site, and benefiting from all of the services you offer:

  1. Off-Domain Visibility

For SMB owners that haven’t built a website yet, this tip can be especially helpful. As you build your website, think of other ways to increase your online presence. Tools like Google My Business(GMB) are a great way to provide information and content for potential customers on the web, even before your website is completed. If you have little experience in this area, it can help to consult with an experienced company offering Google My Business services.

It is also beneficial for any company trying to establish an online presence to have consistently-updated social media profiles. This provides a different avenue of exposure for your business, and may even reach potential customers you might not find elsewhere.

  1.  Technical SEO

The benefits of, and strategies behind technical search engine optimization(SEO) are some of the most important concepts to learn when it comes to getting your website found by the right people.

 

Search engines rely on complex algorithms to rank sites based on a host of factors like page load time and rendering speed. Testing your site’s HTML and correcting errors, along with finding and eliminating pieces of duplicate page content will also go a long in boosting your page in the rankings. This means there are two important things you need to understand:

 

  • Why search engines view your site the way they do and the factors they are looking at when indexing
  • How to control and optimize the aspects of your site that are being evaluated by search engines.

Working with an experienced web development-, marketing-, or SEO-focused company can give you all of the tools you need to harness the power of technical SEO services.

 

  1.  Fresh Content

It is important to be consistent and earnest when it comes to posting content for your website. Simply providing fluff content stuffed with industry keywords will usually result in a lower ranking or your site. It is important to work with someone who knows what google is looking for and how to strategically plan content management services as part of your website design. Fully understanding the role of fresh content and how to manage it with a well-laid-out plan can make your website visible to those who are searching for it.

 

Having a site that looks great is only half the battle when it comes to attracting customers and providing a great first impression. A stream of content that is both relevant and useful plays an important role when it comes to the way Google and other search engines view your site.

 

Bonus: Up to Date

It’s current year, your SMB’s website should not look like it’s from the same era as bell-bottom jeans. While some would rightfully argue that completely redesigning and updating the look of your website is not an easy step toward fixing your SMBs web presence, it is one of the most important ways a company can improve its presence on the internet. If your SMB needs a website overhaul, Xponex Marketing can help. We’ve worked with dozens of SMBs to modernize their websites and optimize their SEO to give them competitive advantages in their marketplaces.

Ask yourself what your website is doing for you and whether it’s aligned with your business needs and objectives. The GCInfotech professional web design team is here to help.

 

Published with consideration from SMBnow.com. SOURCE

We are taught never to judge a book by its cover. But in this superficial age, looks are everything, especially for websites. Your website is a customer’s first impression of your business, and if it doesn’t wow them, you’re losing money. Follow these best practices so you don’t end up in that situation.

A variety of professional photos

From pictures of your products to team photos, high-quality images are arguably the most important thing on your website. Blurry, outdated, or irrelevant pictures tell your site visitors that you don’t care about their browsing experience. In-house photos are the best option, but stock images shouldn’t cause any problems as long as they are optimized for mobile viewing and relevant to your content.

Navigation

Aside from one subpar imagery, linking to nonexistent pages is one of the best ways to turn site visitors away. Make sure it’s easy to navigate your site and remove outdated or irrelevant pages. You can’t sell 404 pages to customers, and if that’s all visitors can find, it’s game over.

Clear copywriting

The last thing you want to do is to confuse your customers, so it’s important to keep all of your product or service descriptions as straightforward and simple as possible. If what you’re selling has detailed information, such as dimensions or technical requirements, make sure it’s easy to find but not obtrusive.

Promises to site visitors

Any website that ships products should make its returns policy as visible as possible. This establishes trust early and some online shoppers make purchase decisions based solely on the clarity of a return policy.

If you don’t run an eCommerce site, you also need to prominently display privacy commitments, such as those mandated by the European Union’s General Data Protection Regulation (GDPR).

About page

Your brand needs a story behind it that customers can relate to. Every company website should have an About Us page that describes your team, its culture, and what sets you apart from the competition. Whatever your story is, make sure it’s accessible from any page on your site.

Design

Not everyone is a web design expert, but in today’s gig economy one is never too far away. If your budget is tight, there are DIY site builders specifically geared toward small businesses. Or with a relatively low monthly expenditure, you can hire a managed website provider.

With more revenue originating online, small- and medium-sized business owners can’t afford to overlook the importance of creating a fully functional website. For more information on building a modern website, call us today!

Ask yourself what your website is doing for you and whether it’s aligned with your business needs and objectives. The GCInfotech professional web design team is here to help.

Published with permission from TechAdvisory.org. SOURCE

 

 

Whether you’re a newbie or an expert in search engine optimization (SEO), the field changes so often that it can be overwhelming. That can be pretty frustrating since businesses of any size need to get people to their sites in order to really grow in our web-driven culture. Thankfully, there are a few tried-and-true methods for improving your position in Google’s index.

Make sure you’re indexed by Google

Go to Google.com and search ‘site:’ with your website domain listed after the colon (example: ‘site:acme.com’). If you don’t see any results from your page listed, that means Google hasn’t added your site to its search results yet. Although some advisers recommend filling out a request form that Google offers, there is a much faster way to get recognized by the search giant.

Google is constantly scanning web pages for updates in content to include in their search results. When they see a link to an external site on one of their already indexed pages, Google will add that link to the queue of new sites to be scanned and indexed. If you can get your domain name linked on a popular or trusted page, you’ll start seeing your page in the search results in no time.

Go out and get more links

The more links to your site from external pages, the higher you climb in the search results. Other than getting affiliate businesses to link you on their pages, consider managing a blog or RSS feed. Content generation not only promotes interest and traffic in your site, it also lets you submit yourself to blog directories or news aggregator sites like Feedly and Alltop which compile source materials and get you those external links.

Fine-tune your content

Be very careful not to change any of your core ‘permalinks’. If users have links that direct them to pages that can’t be found, it could affect your site’s ranking. Keep your pages live, and keep them named efficiently. Some website platforms, like WordPress, use default link structures that create complicated, number-based links that can be off-putting to users and confusing to administrators and search engine indexers. If possible, make sure your links use category and page title references for more appealing links and organizational structure.

Measure and track your ranking

Just because you believe your site has achieved a desirable ranking on Google doesn’t mean it will stay there. Stay proactive and never let yourself get lazy with your content production, site management, and SEO monitoring — it could mean the difference between moving up the search page, and disappearing from it altogether. Online tools like Cyfe and Google Analytics give you a more in-depth look at your site traffic and external links so you’re always ahead of the competition.

Optimizing your Google page indexing can be daunting. For more information on how to get your site moving up the ladder. Contact us today.

Published with consideration from TechAdvisory.org SOURCE

Despite efforts to protect your data, some breaches are beyond your control. When an online company with your personal details gets hacked, you have no choice but to manage your risks on your own. These practical tips can help you reduce risks of identity theft and other threats.

Determine what was breached

Whether its names, addresses, email addresses, or social security numbers, it’s critical to know exactly what type of information was stolen before determining what steps to take. For example, if your email address were compromised, you’d take every precaution to strengthen your email security, which includes updating all your login credentials.

Change affected passwords immediately

Speaking of passwords, change yours immediately after any breach, even for seemingly safe accounts. Create a strong password comprised of alphanumeric and special characters, and make sure you never reuse passwords from your other accounts.

Once you’ve changed all your passwords, use a password manager to help you keep track of all your online account credentials.

If the website that breached your information offers two-factor authentication (2FA), enable it right away. 2FA requires two steps to verify security: usually a password and a verification code sent to a user’s registered mobile number.

Contact financial institutions

In cases where financial information was leaked, call your bank and credit card issuers to change your details, cancel your card, and notify them of a possible fraud risk. That way, banks can prevent fraud and monitor your account for suspicious activity.

Note that there are different rules for fraudulent transactions on debit cards and credit cards. Credit card transactions are a bit easier to dispute because they have longer grace periods. Debit card fraud, on the other hand, is more difficult to dispute, especially if the fraudulent transactions happened after you’ve notified the bank.

Place a fraud alert on your name

Hackers who have your personal information can easily commit identity fraud. To avoid becoming a victim, contact credit reporting bureaus like Equifax, Experian, or Innovis and request that a fraud alert (also called credit alert) be added to your name. This will block any attempt to open a credit account under your name and prevent unauthorized third parties from running a credit report on you.

 

Putting a credit freeze on your name might result in minor inconveniences, especially if you have an ongoing loan or credit card application. Still, doing so will greatly reduce your risks of getting defrauded.

These steps will ensure you don’t fall victim to identity theft in the event of a large-scale data breach. If you want to take a more proactive approach to protect your sensitive information against breaches, contact our cybersecurity experts today.

To learn more about how to safeguard your business, or if you are looking for an expert to help you find the best solutions for your business talk to GCInfotech about a free technology assessment.

 

Published with consideration from TechAdvisory.org SOURCE

 

WordPress (WP) websites play a crucial role in establishing a business’s online presence. One way WP developers keep business owners safe and happy is by providing regular security updates that protect sites from unauthorized access. But why do websites sometimes crash after an update, and what can you do to prevent that from happening?

Be cautious with updates

In 2017, WP issued 21 updates and 33% of these focused on security. Despite their many benefits, these updates caused some sites to crash and caused downtime related plugin incompatibilities. To take advantage of updates without experiencing any drawbacks, our technicians shared the following tips:

Check plugin compatibility

A typical WP site has anywhere from 10 to 50 plugins installed that enable additional functionality. Some are supported by developers who constantly update these plugins while others are not.

For a fully functional website, always choose plugins that are backed by certified development teams, and be wary of error-prone free plugins. We know how difficult it is to designate a portion of your business expenses on improving your site, but in the long run, you’ll realize that relying on free plugins will generate more website crashes than website leads.

Choose how you update

Every time WP releases a new version, you get a notification in the dashboard. There, you are given an option to select a manual or automatic one-click update. Consider the effect of either option before you update.

With manual updates, you can fix incompatible site features, customize plugin update settings, and view your updated website in a controlled environment. Keep in mind that this process is technical and complicated, but gives you more flexibility with the way your update is managed.

 

With automatic updates, you have three options: automate the process with custom programming, click the “Update Now” button, or download an automatic update plugin. Option number three may seem ideal, but sweeping automatic updates will make it difficult for you to single out which add-on caused your site to crash.

 

Unless you’re certain of the best option for updating your WP site, you need a managed services provider to help you navigate this complicated process. We’ll keep your site secure and lend a hand in case it breaks down. The GCInfotech professional web design team is here to help. Give us a call today to get started!

To learn more about how to safeguard your business, or if you are looking for an expert to help you find the best solutions for your business talk to GCInfotech about a free technology assessment

Published with consideration from TechAdvisory.org SOURCE

Your online reputation consists of the exposure your business has on search engines, social media, and online directories. It is imperative that you build an online reputation, not because it is the trendy thing to do, but because it is the smartest move you can make for your business. Why? Because 65% of shoppers do their research online before making a purchase and your business needs to be one of they find when looking online.

In this article, we’ll go over the 5 ways you can improve your business’ reputation online.

1. Create a website with a custom domain so people can find your business online.
Every business should have their own website. It’s your online calling card and should be the first thing people see when they look you up online. This is especially true for consumer electronics companies, where businesses are competing for a limited number of product categories. You can do so much in one place such as list your products, market them using blogs, and sell them by using a payment gateway.

2. Set up your social media channels.
After setting up your website, the next step should be to create a profile on the appropriate social media channels. You can post photos, announcements, discounts, and sell your products on these channels. Most businesses start with Facebook, but there are other social media platforms that are niche-specific, such as LinkedIn, Angie’s List, Pinterest, etc.

It is important to have a social presence because a huge number of social media users make their purchasing decisions based on what they see on social media. By putting your products and your company where potential customers are searching, you are able to reach a larger audience.

3. Register your website on online business listings
If people want to find a business like yours, they will often go to authority business listing sites like  Yelp for Business, Google My Business, Better Business Bureau, etc. Once your business is listed, clients can easily find you and see how you compare to other businesses in the same niche or industry. Users can leave reviews for others to see and rate your company based on their experience. And don’t stop at just one listing. Get multiple listings (also called citations) so that your business exudes more credibility, since they verify businesses before they allow them on their site.

4. Optimize your website for SEO purposes.
Now that you are have your own site and are listed on all relevant third party sites, it’s time to optimize your presence online – starting with your website. Conduct basic keyword research to discover what terms people are searching for when looking for your type of product. Then, make sure that your website contains these keywords on the appropriate pages.

5. Improve customer service and engagement
The most organic and genuine way to improve your online reputation is to talk to your target audience online. Don’t spam them with sales emails – learn what their problems are, provide the solution, and continue to build your relationship. Find the ones that have had a positive experience and ask them to review your website on social media, business listings, and other review sites. After that, make sure that they continue to have a positive experience with your business. Your overall reputation is something that your customers will always remember whether they are online or offline.
After all of this, your small business website should be ready for prime-time. Ask yourself what your website is doing for you and whether it’s aligned with your business needs and objectives. The GCInfotech professional web design team is here to help.
Want more tips and news about the web? Looking for a dependable IT provider? Get in touch with us today.
Published with consideration from SmallBizTechnology. SOURCE

One of the most important things for your small business is your website. For many of you, this may be the only storefront that potential customers ever see. And even for those of you that have a brick-and-mortar, many of your customers will check your website before dropping by.

Point being: You need to have a great website. But building a website can be a costly, difficult process if you don’t know what you’re doing, and it’s very easy to wind up with a design you’re unhappy with.

That’s why we’ve put together this simple outline of the basic steps of getting your website off and running. Here are some thing you’ll need to take care of, in the rough order that you’ll probably need to do them.

Finding a domain name

This can be the easiest part of creating the website, or one of the hardest, depending on whether or not the name you’re looking for has already been taken, and whether it has any solid variants. If neither of those things are an issue, then the process is no more complicated that picking a domain name provider that works for you–from GoDaddy.com to NameCheap.com–and buying it. Usually you can choose to re-up your purchase once every year or every two years.

If many of the names you wanted are taken however, there is another track you can take. The first is to not get a “.com”, but to get something like a “.biz” or a “.org”. Many organizations do this to get the domain name they wanted while only having to change the last portion of the url, and it’s likely to be the most effective way to deal with this issue. Beyond that, you’ll simply have to get creative with your domain until you find one that fits.

Finding a web host

What exactly is a web host? Many people confuse a domain provider with a web host, and while they sometimes overlap, that’s usually not the case.

It’s probably best to explain it like this: The domain name is the name of your storefront. Your online storefront is your website, and the web host is the plot of land your storefront sits on. If this is all sounding confusing, don’t worry. Many web-building platforms now offer to host your site on their servers, or will have an easy way to have your site hosted on someone else’s.

Since you’ll most likely be going this route (it’s the most affordable/easiest for small business), let’s talk about some standard website building platforms.

Choosing a web-building platform

This is arguably the most important part of the process. There are many different platforms available for building a website, and many more people willing to make one for you. How do you pick the best one for your needs?

Well, first things first. No matter whether or not you have someone build your website or you take care of it from scratch, you should be able to easily change basic features on your website without involving someone else. Too often small business owners have someone build their website, only to realize they need to call the programmer every time they want to make a small change because the back-end is a mess, or they just don’t have the basic web skills to make it happen.

If you choose to have someone build your website, don’t be tempted to pick someone who designs decent websites mainly because they are cheap. Many “decent” sites can be a nightmare behind the scenes, and the second most important thing besides an attractive storefront is making sure the back is easy to navigate.

Designing the Website

Once you have your platform picked, now comes the hard work of designing an attractive storefront. This means taking care of everything to the basic design and visual aspects of the site, to how the pages layout, to even creating your logo. Depending on the complexity and how you’re creating the website, it can take anywhere from 2 weeks to 2 months to get it in a position where it’s user-friendly and ready to go.

Driving Traffic to the Website

After you’ve done the hard work of getting your website is up and running, it’s time to get people to actually SEE it. There are plenty of ways to do this but the general version is that you’ll be using either organic or paid means to drive traffic.

Some good, low-cost options for driving traffic include advertising/growing social communities, using the google ad network, doing content marketing (i.e. creating your own blogs or other content and promoting it) as well as networking/linking with other complimentary businesses (for instance, if you run a motel, do a cross promotion with a local eatery to encourage your guests to go to and vice versa). You should design a traffic plan that matches the needs of your business, as not all methods will have success depending on what you are.

After all of this, your small business website should be ready for prime-time. Ask yourself what your website is doing for you and whether it’s aligned with your business needs and objectives. The GCInfotech professional web design team is here to help

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Want more tips and news about the web? Looking for a dependable IT provider? Get in touch with us today.

Published with consideration from SmallBizTechnology. SOURCE

Small business marketing has matured to the point where most brands understand the value of—and invest in—some form of content marketing. However, only a very small percentage of businesses create content that provides any real value. If you want to enjoy tangible benefits—enhanced reputation, more site traffic, better customer engagement, to name a few—creating content for your website isn’t enough. You need to create content that people actually want to share.

The Downside of Going Viral
Your goal with content marketing is to create compelling content that engages readers and ultimately turns them into paying customers. And while you can choose lots of different strategies for engaging readers, social media plays an important role in almost every approach to content marketing.

The overused term “going viral” remains the gold standard for many marketers, even though it’s practically impossible to achieve with consistency. You may never publish a piece of content that people share 2 million times, but you can consistently create content that gets shared 200 or 2,000 times. And the return on investment from these pieces of content is equally powerful. It leads to more website traffic, it increases brand awareness, and it reinforces thought leadership.

How to Create Shareable Content
Start by re-framing the question. Don’t ask: how do I create viral content? Instead, ask this: how do I create content that gets shared? When you focus on creating viral content, you lose sight of content marketing’s fundamental goals. You focus on unrealistic metrics that may or may not add value.

Let’s take a look at three of the top tips for creating shareable content.

1. Make Content Actionable
Actionable content is highly shareable. People like to read content that gives them tangible advice they can use in their everyday lives—everything from DIY home renovations, auto repairs, to finances, and raising children. If you want more shares, then select practical topics. And don’t be afraid to zero in on a very specific micro topic.

Take this article on common auto repairs from eEuroparts as an example. The article provides instructions to repair several common BMW X5 issues that drivers frequently encounter with the E53 model. It’s extremely practical for people who own a BMW X5. It also includes—in a non-intrusive way—the exact BMW auto parts needed for the job (oftentimes with the correct BMW part numbers).

The article also provides a genuine OEM parts option, as well as cheaper aftermarket options, if available. Based on the helpful information in the article, readers can fix problems they’re dealing with. There’s nothing theoretical about the content. Specific and actionable attributes make this article worth sharing.

2. Go for Visual Appeal
The images you choose—both in the article and as the thumbnail image—have a direct effect on whether, and how much, people share your article. Choose polarising images that attract attention, as opposed to safe or cliché images that blend in with everything else.

Take the Rachel Ray Every Day blog as an example. The blog incorporates striking images that grab the readers’ focus and encourages them to keep reading. In an industry that’s conducive to using stock photos, this blog gets it right.

3. Craft Compelling Headlines
The headline is one of the most important components of shareable content. While a headline may only be five to ten words, it must grab a reader’s attention on social media. Content writers use a number of strategies when drafting headlines, but most agree that the following characteristics hold true no matter what:

Short and sweet: When it comes to social media and search engines, most headlines with more than 70 characters get cut off or abbreviated. And a reader’s average attention span is less than eight seconds, so get right to the point.
Strong words rule: Boring words get you nowhere. Use strong adjectives to grab readers’ attention. While you can debate the authenticity and honesty of the National Enquirer, it’s hard to deny the rag’s strategic headline writing.
Another headline tip: take a counter stance. When everyone else supports—or opposes—something, you can create a lot of buzz by taking the opposite viewpoint. While some people will certainly disagree with you, it will garner a lot of traction and attention.

Maximise Your Content Marketing
Quality content holds little value if nobody ever clicks on it or shares an article. It’s merely an unutilized resource. However, once you attract readers, the content value suddenly comes to life. You can maximise the value of your content by investing in a strategy that prioritises social sharing.

Use the aforementioned tips to develop content that resonates with your target audience, and that you can distribute quickly and easily through social media channels. Your content will flourish and your brand will benefit greatly.

Published with consideration from SmallBusinessComputing.com SOURCE

Here’s a question for all of you – when’s the last time you updated your content management system? Have you been paying attention to all the patches and major updates that have been released of late?
If your answer to that last question was no, then you should definitely start. A CMS is a great way to maintain a highly-dynamic blog or website, sure…but if you aren’t taking the necessary steps to maintain it, then it’s going to end up being a way bigger headache than it’s worth. Trust me on this.

Security

Without a doubt, the best argument in favor of regular updates is security. It seems like every other day we’re uncovering some new vulnerability that needs a hotfix or some new glitch that needs to be patched out. If you’re not staying abreast of the latest security patches for your CMS – and that includes your plugins, without a doubt – then you’ll have only yourself to blame if your website ends up compromised.

I’m not saying you need to download every major update for your CMS – just that you need to pay attention to the security fixes the developer releases, and make a point of downloading them.

Usability Concerns

It may not be as compelling a reason as keeping your blog safe, but in plenty of cases, a CMS update will include a number of quality-of-life changes to the platform. These minor modifications and small tweaks can potentially make the system considerably easier to use, in addition to sorting out a host of bugs which – while not necessarily security threats – can be a significant hindrance all the same. To be honest, it’s your call whether a bugfix is worth updating for, but it usually is.

Keeping Up With The Ever-Changing Web

One of the biggest challenges many businesses face with the modern web is the fact that it’s so fluid. What I mean by that is that it’s constantly changing. What catches the interest of an audience one day could be completely irrelevant the next; a new technology that seems like a hot up-and-comer one week might fade into obscurity just a few months down the line. It’s into this constantly-changing landscape that you’re thrusting your website – and more importantly, your content management system.
A regular update schedule is one way of dealing with the ever-shifting web – so be sure you apply those updates as necessary.

Access To Newer And Better Features

Major updates to a CMS generally include a host of awesome new features, many of which can make your life a great deal easier as a content creator. While you shouldn’t dive into an upgrade simply for the sake of it, it could be worthwhile to move to a new version if something comes along that adds value to your platform and improves your workflows. Again, that’s your call.

Your Plugins Are Eventually Going To Update, Too

You’re probably at least a little surprised to see an entry like this make the list – after all, one of the strongest arguments in favor of not updating is that it could completely bork your plugins. Thing is…your plugins have their own update schedule. You need to pay attention to that every bit as much as you need to pay attention to your CMS.

In Closing

There’s really nothing more to be said here. As a content creator and webmaster, it falls to you to ensure your CMS is working properly. A big part of that is making sure it’s up to date – in addition to being less functional, an outdated CMS can represent a whole host of security threats that you definitely don’t want associated with your website.

Crafting a beautiful website is important, and not as difficult as it may seem. Keep these guidelines in mind and you’ll be able to build the prettiest online platform possible.

Ask yourself what your website is doing for you and whether it’s aligned with your business needs and objectives. The GCInfotech professional web design team is here to help.

Published with consideration from Business 2 Community SOURCE