Do you need a website that’ll convince people to sign up for your services or buy your product? The solution to conversion is simpler than you think. Here are five easy website essentials that will surely encourage conversion.

1. Optimize your website for mobile devices

More people are now surfing the web via smartphones and tablets. If you want a piece of this traffic, you need to make your website’s design responsive to all mobile devices.

To give your visitors a seamless mobile experience, make sure your website design fits the screen of any device. Additionally, all elements of your website, including inner pages, resources, and call-to-action buttons should be easily accessible. If not, visitors will get frustrated and move to another site.

2. Make it easy for customers to contact you

Displaying your phone number in the upper-right corner of every page and providing a simple contact form is crucial for conversions. While some people prefer not to give up their email address for fear it will be picked off by spambots, it can serve as another contact option for those who hate web forms. At the very least, your customers will have more than one way to contact you.

3. Keep it simple

People don’t always have time to navigate a complicated website, dig through dozens of pages to find a contact number, or figure out what it is that you’re selling. So when it comes to design, simplicity makes sense. When producing a simple website, every page, word, and image you create must have a singular purpose: to get visitors to contact you. Don’t distract them with excessive information, silly games, or flashy animations. Instead, have a nice clean layout so they can quickly understand what you’re offering and can contact you in just a click.

4. Include original photos whenever possible

Imagine having to choose between two different websites that sell the same thing and look virtually the same. The key difference is that one uses real photos of the owner and his or her staff, while the other uses stock images of business people.

By using original and authentic photos, visitors can get a better sense of your company as well as its products and services. It also gives you better control over how you can compose your photos and determine how you want your company to be perceived. So the next time you need images for your website, invest some time and money in having quality pictures taken by a professional photographer.

5. Move social media icons to the bottom of the page

Everyone loves throwing social media icons on their websites. And while it’s not a bad idea to show your credibility, putting social media icons at the top of the page makes your visitors more likely to click on them immediately. When this happens, you just gave them a reason to leave your site and never return, and we all know how easy it is to get distracted on social media.

Instead, place your social media icons at the bottom of the page or in the footer area. Remember, the goal of your website is to convert. If your visitors leave before they get a chance to explore your services, content, and offerings, you’ve lost them before you even had them.

For more tips on enhancing your digital presence, give us a call and leverage our IT expertise for your business today.

Ask yourself what your website is doing for you and whether it’s aligned with your business needs and objectives. The GCInfotech professional web design team is here to help.

Published with permission from TechAdvisory.org. SOURCE

To keep cyberthreats at bay, you need proactive cybersecurity solutions in your arsenal. They identify and contain threats before they wreak havoc on your systems and cause significant productivity and financial losses. Here’s all you need to know about proactive cybersecurity and how to implement it.

What is proactive cybersecurity?

Traditional cybersecurity is reactive — your IT team or managed IT services provider (MSP) will be alerted of a cyberattack after it has happened, leaving them to alleviate the impacts. In contrast, proactive cybersecurity is preventative — it takes into account all potential threats and seeks to identify vulnerabilities so that they can be addressed before they lead to larger, downtime-causing issues.

Many organizations have adopted proactive cybersecurity measures along with reactive ones and are now reaping the benefits, including the ability to stay one step ahead of cyberthreats and improved data compliance.

How to implement proactive cybersecurity

In adopting a proactive approach to cybersecurity in your organization, you must follow these steps:

  1. Understand the threats you’re facing
    Before you can work toward preventing cyberattacks, you must know exactly what you’re up against. Seek the help of your in-house IT staff or MSP in identifying the types of attacks that are most common in your industry.
  2. Reevaluate what it is you’re protecting
    Once you have a list of the biggest threats to your organization, you need to take stock of how each can damage the various components of your network. Map out every company device that connects to the internet, what type of data they have access to (regulated, mission-critical, low-importance, etc.), and what services are currently protecting those devices.
  3. Choose proactive cybersecurity measures to put in place
    Depending on the risks and assets uncovered in steps 1 and 2, your IT team or MSP may recommend any of the following measures:
Proactive measure What it entails
Security awareness seminars for all internal stakeholders Train everyone from the receptionist to the CEO about effective security practices such as password management, proper mobile device usage, and spam awareness.
Updated anti-malware software or cloud-based service Protect your data and systems against the latest and most menacing malware.
Routine software patches and upgrades Minimize the chances of leaving a backdoor to your network open.
Web filtering services Blacklist dangerous and inappropriate sites for anyone on your network.
Perimeter defenses (e.g., intrusion prevention systems and hardware firewalls) Scrutinize everything trying to sneak its way in through the borders of your network.
Policy of least privilege Limit users’ access only to the data they need to fulfill their tasks.
Data segmentation Rank data according to sensitivity and build micro-perimeters around high-value datasets.
Full-disk encryption Make data stored in computers and portable devices unreadable so that if these machines are stolen, the files they have inside remain secure.
Virtual private networks Make data transmitted across unsecured connections unreadable so that intercepting it would become futile.
Strict access controls Prevent unauthorized access to accounts by using strong passwords, multifactor authentication, and auto screen locks and logouts for idle users.
AI-powered network monitoring Identify suspicious user and software behaviors such as employees accessing files outside their departments.

If you’re looking to implement a proactive cybersecurity strategy to protect your business’s critical systems, give our professionals a call today. We’ll assess your needs and recommend the best, most effective solutions to address them.

To learn more about how to safeguard your business, or if you are looking for an expert to help you find the best solutions for your business talk to GCInfotech about a free technology assessment.

Published with consideration from TechAdvisory.org SOURCE

People don’t usually think about small businesses when discussing cyber security. The media covers breaches in governmental and big-business security in excess. These entities usually have lucrative targets that attract the attention of hackers but are often backed up with an extremely protective network security system that’s difficult to crack. When hackers can’t break the big system, they turn their attention to easier targets.

While most hackers want the opportunity to crack a high-risk target, these situations are few and far between. Instead, they turn their attention toward much lower-hanging fruit. This is where small businesses come in; they still have access to money and data but have much lower defense than a governmental entity. Luckily, many average cyber security strategies can keep the would-be hackers away. Their methods are always changing, though, and it helps to be one step ahead of the game.

These are the best current cyber security strategies you can put into place.

Cloud Security

Cloud security is the protection of data stored online via cloud computing platforms from theft, leakage and deletion. As more and more businesses switch from hard-drive data storage to remote databases, this practice is becoming more and more commonplace. Methods of providing cloud security include firewalls, penetration testing and virtual private networks (VPN), to name a few. While many people feel that their data and information are better stored on a hard drive on their own network, data stored in the cloud may actually be more secure, depending on the system’s defense strategy. Be wary, though: not all cloud securities are made the same. Do your research and pick one that will best protect your data.

Network Security

Network security is the protection of the underlying networking infrastructure from unauthorized access, misuse or theft. This is what your network administrator will need to put into place in order to keep your devices and data secure. The best approach to protecting your network is to create a strong WiFi password. Random numbers and letters work best for a small business since nobody but those who need it will be able to guess the password. In addition to a strong password, you’ll also have to anticipate any type of internal attack.

VPNs And Firewalls

A VPN can help protect your security by masking your IP address. This essentially means that you’ll be connected through a different server, making it much harder for the government or websites to pinpoint your location. It also encrypts all network data by creating a secure tunnel. A firewall is simply a shield that protects your computer from the Internet. Firewalls can help restrict access to sites that could be damaging to your network. Both of these tools can be highly effective when used properly, but they do not protect against all threats.

Updates And Upgrades

While it might seem simple, consistently updating and upgrading your technology tools can keep you much more secure. The developers of many of these tools are constantly looking for new threats that pose a risk to their program. They’ll issue patches to make sure any holes are filled. You just need to make sure that all of your tools are updated in a timely manner and verify that the updates are installing.

Data Backups

You should always have multiple backups of your business’s data. You never know when a power surge or some type of natural disaster might cause your current files to be deleted. You can prevent this issue by regularly backing up your data.

Employee Training

It’s important to limit employee access to systems and data owned by your company. Not everyone needs to have access, so only give it to those who can’t work without it. There should also be some type of security training for all employees. Phishing schemes and weak passwords create just as many issues as hackers do. Finally, you should make sure everyone in your workplace is security-conscious. A single breach could critically hurt your business. Your employees need to understand this so they can be proactive as well.

No matter which route you take, the most important thing you can do for your small business is protect its network. Governmental entities and big businesses do not suffer from security lapses nearly as bad as small businesses. A security lapse could even stop your business dead in its tracks.

To learn more about how to safeguard your business, or if you are looking for an expert to help you find the best solutions for your business talk to GCInfotech about a free technology assessment.

Published with consideration from TechAdvisory.org SOURCE