A guide to sharing calendars in Microsoft 365

Microsoft 365 offers a convenient way to share calendars. In this guide, we will walk you through how you can quickly and easily do so to let others — even those without a Microsoft 365 account — view your calendar.

What is Outlook?

Outlook is a personal information manager from Microsoft, available as part of the Microsoft 365 suite. Aside from managing multiple email accounts, Outlook also allows users to quickly access calendar and task features. Users can also customize their view of Outlook through several ways, including the use of add-ons and plugins that improve productivity. Overall, Outlook is a powerful tool that can help individuals and organizations stay on top of their communications.

Use Outlook on the web

Outlook on the web is a free, web-based version of Microsoft Outlook that includes many of the same features as the desktop version. You can use Outlook on the web to access your email, calendar, contacts, and tasks from any computer with an internet connection.

Additionally, you can connect your Microsoft 365 or another email service based on Microsoft Exchange Online to Outlook. Through this integration, you can then easily share your calendar by following these steps:

  1. To access the Calendar, click on the calendar icon at the bottom of the page.
  2. Go to the Calendar page and find the toolbar at the top of your screen. Click on Share and then select which calendar you want to share with others. Remember that you can only share calendars that you own.
  3. Enter the email address or name of who you’d like to share your calendar with.
  4. To secure your calendar, determine the permission levels of your recipients. These options include:
    • Can view when I’m busy ⁠– allows users to view only certain details of your calendar when you’re busy
    • Can view titles and locations ⁠– shows users when you’re not available, including additional details such as the event’s title or location
    • Can view all details ⁠– lets users see all details about an event in your calendar
    • Can edit ⁠– enables permitted users to modify details in your calendar
    • Delegate ⁠– authorizes users to edit your calendar and share it with others
  5. The final step is to click on Share. You can cancel sharing your calendar by clicking on the Trash icon.

Another method of sharing your calendar is by publishing it and sending the URL to others. Here’s how you can do this:

  1. Go to Settings, then View all Outlook settings in Calendar.
  2. Click on Shared calendars.
  3. After you select Publish a calendar, choose which calendar to make public and how much information recipients will be able to see.
  4. Once you’ve set the permission levels, you can click Publish.
  5. Next, choose between an HTML or an ICS link. The HTML link allows recipients to view your calendar through a browser like Google Chrome or Mozilla Firefox. Meanwhile, users can use an ICS link to import your shared calendar and view it on their own Outlook calendar.

Share via Outlook.com

Just like Outlook on the web, Outlook.com allows you to share your calendar directly or publish it. The methods for sharing on these two platforms are similar, with the exception that you have just two choices for how recipients may utilize your calendar: Can view all details and Can edit.

Here’s how you can publish your calendar on Outlook.com:

  1. Open the Calendar view by clicking on the calendar icon.
  2. Go to the Settings menu and choose View all Outlook settings.
  3. Go to Calendar and choose Shared calendars.
  4. In “Publish a calendar,” choose the Calendar you want to publish and how much information it will show.
  5. Once you’re done, click on Publish and share your calendar either through an HTML or ICS link.

Easy access through Outlook on iOS and Android

If you’re on the go or don’t have access to your desktop, you can still share your calendar via Outlook’s mobile app by following these steps:

  1. On your Outlook app, select Calendar from the hamburger menu at the top-left corner of the screen.
  2. Go to Share then, under Add People, select the recipients you’d like to invite by inputting their names or email addresses.
  3. Next, go to the top-right corner of the app and tap on the Check button.
  4. To edit the permission level of a certain user, you can tap their name on the list of recipients. Like with Outlook on the web, you can choose the permission options such as “Only When I’m Busy,” “Only Titles and Locations,” “All Details,” “Can View,” “Can Edit,” and “Delegate.”
  5. If you want to remove a user from your recipients, go to the bottom of the page and tap on Remove.
  6. After you’ve set permissions, tap on the Check button at the top-right corner of the page to share your calendar with your selected users.

There’s no doubt that Microsoft 365 offers a variety of tools that help you stay organized. If you’re interested in learning more about the benefits of Microsoft 365, please don’t hesitate to contact us. Our IT experts will be glad to help.

If you are looking for an expert to help you find the best solutions for your business talk to GCInfotech about a free technology assessment

Published with consideration from TechAdvisory.org SOURCE

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Don’t let disasters ruin your business

Disasters can happen to anyone, and when they do, it can be difficult for small- or medium-sized businesses (SMB) to get back on their feet. Your business could be at risk if you’re not prepared for a natural disaster or an unexpected emergency. Here are a few tips to help keep your business afloat during tough times.

What is a business continuity plan?

A business continuity plan, or BCP, is a document that provides detailed instructions on how to respond in the event of unexpected disruptions to normal operations. These operational disruptions can include anything from natural disasters like earthquakes and floods, to human-caused events like reputation crises and security breaches.

A comprehensive BCP will address all aspects of a business, including IT, communications, facilities, and more, enabling the company to continue providing quality products or services to its customers, even in the face of difficult circumstances

Potential risks to business continuity

SMBs face a variety of threats that could potentially disrupt operations and cause significant losses. These include:

  • Natural catastrophes – storms, floods, wildfires, and earthquakes
  • Man-made disasters – intentional sabotage, human negligence, and cyberattacks
  • Device and utility failures – power outages, internet disruptions, and communication service issues

Creating an effective BCP

A good BCP should not only be comprehensive, but it should also account for every possible emergency scenario your company could face. To ensure your plan is effective and covers all the bases, follow these steps:

1. Assess the risks
Identify the hazards or potential threats that could affect your operations. Consider the likelihood that these threats could lead to actual harm, and assess any potential consequences. This will help you determine the level of risk associated with each hazard and prioritize when deciding on ways to mitigate those risks. Make sure to collaborate with all departments within your company to get a well-rounded view of the risks.

2. Conduct a business impact analysis (BIA)
A BIA involves determining the critical functions and processes that are necessary to keep your business running smoothly. By analyzing which aspects of your operations are most important, you’ll be able to make informed decisions about how to best protect those functions in the event of a disaster.

3. Determine your recovery options
Ascertain what it would take to get your critical functions and processes up and running again after an unexpected event. This might include restoring data from backups, implementing workarounds for damaged equipment, or allowing employees to work from home. These recovery options should be feasible and achievable, so that your business can quickly resume normal operations.

4. Outline the plan
With all of the information gathered in the previous steps, you can now start putting together your BCP. Document the steps that need to be taken in the event of a disaster, and assign specific roles and responsibilities to employees. Be sure to include contact information for key personnel, as well as any vendors or partners that might be needed to assist with recovery efforts.

Keep a copy of the plan in a safe location, and make sure that all employees are aware of its existence and know how to access it.

5. Test, train, repeat
It’s not enough to just have a BCP — you need to test it frequently too. By doing so, you and your team can identify any weaknesses or gaps in the plan, and make necessary adjustments. This will ensure that your plan will work when you need it most. Additionally, you should regularly train your employees on the contents of the BCP so that everyone is aware of their responsibilities and knows how to execute the plan successfully.

If your business doesn’t have a BCP, now is the time to start thinking about creating one. Our team of experts can help you develop an effective plan that will ensure your business can quickly recover from a major incident. Give us a call today.

If you’re concerned about any natural disasters putting you out of business, call us today. We offer comprehensive business continuity services that every company should have.

If you are looking for an expert to help you find the best solutions for your business talk to GCInfotech about a free technology assessment

Published with consideration from TechAdvisory.org SOURCE

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Everything you need to know about single sign-on

With every new system we use and online account we create, we need to add another password to our ever-growing list. However, memorizing all these passwords is challenging and can lead to password fatigue. Single sign-on can be the solution to this problem.

What is single sign on?

Single sign-on or SSO is an authentication method that lets users access several applications and websites with a single set of login credentials. For example, if you log in to Gmail, SSO will automatically sign you into other Google applications, such as Analytics and AdSense.

How does SSO work?

SSO is built on the concept of federated identity, which allows multiple systems to share identification information. When a user logs in to a service with their SSO credentials, an authentication token is generated and stored on their browser or in the SSO provider’s servers. Any app or website that the user visits afterward will verify the user’s identity with the SSO provider, which will then deliver the user’s token to confirm their identity and grant them access.

This forms the foundation for modern SSO solutions that use protocols such as OpenID Connect and SAML 2.0.

What are the benefits of SSO?

Apart from being more convenient and simpler to use, SSO offers these key benefits:

Better password management
SSO makes it easier for workers to manage their login information since they only need to remember one set of credentials instead of dozens. And users only need to remember one password, they can create more unique and use stronger passwords for individual accounts, making it harder for cybercriminals to access and steal their information.

Improved password policy enforcement
Because password entry is centralized, SSO makes it easy for IT teams to enforce password security policies. For example, many businesses require employees to change their passwords regularly. Rather than having to reset several passwords across various applications and services each time, IT teams only need to reset one for each user.

SSO also helps IT administrators implement the reentering of login information after a given period to ensure an employee is still active on the signed-in device. This is a critical security measure for businesses, as it can prevent dormant accounts from being used to access company data.

Less time wasted recovering forgotten passwords
By utilizing SSO, IT staff can reduce the number of password recovery or reset requests they receive, and users can spend less time waiting for password resets. This can help raise employees’ productivity levels and allow IT personnel to focus on more important issues.

If you think SSO is ideal for your business, give us a call. Our experts are ready to help you.

If you are looking for an expert to help you find the best solutions for your business talk to GCInfotech about a free technology assessment

Published with consideration from TechAdvisory.org SOURCE

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Upgrade Your Network And Quickly Experience These 4 Amazing Benefits

If you own or operate a business, you’ve probably adapted to a number of changes over the years. As you inch closer to year-end, it’s time to figure out what still needs to be done. One of those potential changes might be an upgrade to your network infrastructure.

When you look at making updates or adjustments to your business, you’re probably doing so in an effort to bring in a greater profit than the previous year. While updating your software or hardware might not provide an obvious benefit to your sales goals, it can help save your business quite a bit of money in the long run. It can even boost your sales and overall productivity when the right updates are put in place.

Here are four major benefits that come with updating your network infrastructure.

Faster Internet Connection

New technological advancements are made every day, and failing to keep up with them can hinder your business operations. This can be seen clearly with Internet connectivity. If your Internet speeds are slow, your employees will work at a slower pace. Client-facing applications will also lag and can be detrimental to your customers’ satisfaction with your business. Investing in a new network will allow you to utilize faster Internet speeds so you and your employees can work quicker with fewer interruptions; this will improve productivity and help more clients in a efficient manner.

Better Network Security

We talk about the importance of cyber security a lot, and it’s because one successful cyber-attack could bring irreparable harm to any business, regardless of reputation or size. Cyberthreats are more complicated than ever before, and cybercriminals can easily navigate old and outdated networks. Newer networks are built with more defenses to thwart would-be hackers. Even if you’ve recently upgraded your network, you need to continually update your software. New patches are continually released that help plug the holes cybercriminals are exploiting.

More Compatibility

An upgraded network provides business owners with more options than they could ever dream of. You’ll have access to countless applications that will benefit your business and give you a step ahead of your competitors, but your network needs to be as strong as possible to get the most out of them.

Less Time Maintaining Your Network

If you upgrade your network on old infrastructure, you will put more strain on your system, and your IT person or company will have to step in to help out. Investing in modern infrastructure will help fix many problems in your business and will give your employees more time to be productive, including your IT specialists.

Now that you’re aware of the benefits of upgrading your network infrastructure, when should you do it? As your business grows, your network needs to grow with it. You will also need to upgrade if you’re experiencing any issues with your current network. If you work in an industry that deals with sensitive client information, like a law firm, you may be legally required to keep your network up-to-date as much as possible.

Upgrading your network and keeping it up-to date-will come with many benefits and few drawbacks. If it’s been some time since your last upgrade or update, it’s time to reevaluate your needs.

If you are looking for an expert to help you find the best solutions for your business talk to GCInfotech about a free technology assessment

Published with consideration from TechAdvisory.org SOURCE

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Why HTTPS matters for your cybersecurity

It’s no secret that the internet can be a dangerous place. Hackers, scammers, and identity thieves are always looking for new ways to steal your information or scam you out of your hard-earned money. That’s why it’s critical to take steps to protect yourself while you’re online. One of these is to make sure that the sites you visit use HTTPS

What is HTTPS encryption?

Hypertext Transfer Protocol Secure, or HTTPS, is a secure communications protocol used to send and receive data over the internet. Data that is transmitted over HTTPS is encrypted, making it more difficult for third parties to read. HTTPS provides a higher level of security than standard HTTP and is often used for online banking and eCommerce transactions, as well as other sensitive communication.

HTTPS was introduced in 1995, so older websites that have been left without regular maintenance usually don’t have this implemented. But even to this day, unsecure websites exist, and fraudsters can easily take advantage of them.

When you visit a site without an HTTPS connection, everything you type or click on that website is sent without encryption. This means that anyone who intercepts the data transferred between the website and your device can view the information as is. For instance, cybercriminals can use unsecured HTTP connections to gain access to your Social Security number, credit card information, and other personal data.

What role do HTTPS certificates play in cybersecurity?

When you visit a website, your device uses an online directory to translate its alphanumeric name into a numerical address and saves that information so that it doesn’t have to check the online directory every time you visit the same website. But if your computer gets compromised via an HTTP connection, it could be manipulated into directing a perfectly safe web address like www.google.com to a malicious website. Most of the time, users are sent to spoofed sites that look exactly like legitimate websites and are designed to trick users into divulging their credentials.

To prevent such incidents, the online directories mentioned earlier issue an ecosystem of certificates that turn HTTP into HTTPS, making it impossible for anyone to be redirected to a fraudulent website. These certificates contain information about the site, such as the domain name, company name, and location. It also includes a public key that is used to encrypt communications between a user’s browser and the website they’re viewing.

How to ensure cybersecurity safety with HTTPS

Here are a few things to consider the next time you browse the internet:

  • If your browser marks a website as “unsafe,” think twice about clicking “Proceed anyway.” Click the prompt only if you are absolutely certain no confidential data will be transmitted.
  • Use trusted web browser extensions like HTTPS Everywhere. These extensions encrypt your communication, which is especially useful if you visit unencrypted websites.
  • Always be vigilant. Some sites may have HTTPS, but it doesn’t mean they’re safe. For example, goog1e.com (with the “l” replaced with a one) could have a certificate, but the misspelling clearly indicates that it’s an untrustworthy site. Cybercriminals use similar spellings of authentic websites to fool people into thinking that they’re on a secure site. This is called typosquatting or URL hijacking.
  • Avoid sites that don’t use the HTTPS prefix.

While HTTPS is not a cure-all for internet security, it is a critical step in protecting yourself online. Contact us today if you want to learn more about HTTPS and other cybersecurity tips.

If you are looking for an expert to help you find the best solutions for your business talk to GCInfotech about a free technology assessment

Published with consideration from TechAdvisory.org SOURCE

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Is your business prepared for hurricanes?

Hurricane season is here. These harsh weather events can produce devastating high-speed winds, torrential rains, and microbursts, and can bring your business to a grinding halt. To address the threat of hurricanes, your company should have an effective hurricane disaster recovery policy in place.

What is a hurricane disaster recovery plan?

A hurricane disaster recovery plan is a written set of procedures on how to respond to a hurricane. Just like a standard disaster recovery plan, this policy contains steps that should be taken before, during, and after a hurricane, including:

  • How to anticipate and mitigate the effects of a hurricane
  • Emergency procedures to ensure everyone’s safety
  • Steps for restoring vital business systems and operations
  • Long-term plans for full business recovery

How to create a hurricane disaster recovery plan

While each organization’s hurricane disaster recovery plan is unique to its industry, the basic framework should contain the following:

1. Risk assessment
Conducting a comprehensive risk assessment will help pinpoint vulnerabilities your company must address. This lets you prioritize the most critical parts of your planning and help you shape your hurricane disaster recovery policy.

2. Preventive planning
While it’s impossible to stop a hurricane, anticipating and carefully planning for it can help prevent serious damage to your business. Think about how people board up their windows before a hurricane strikes. You need to take preventive steps to protect vital aspects of your business from a hurricane. This includes:

  • Backing up your data
    Data backup is an important component of any disaster recovery strategy. Even if a hurricane does not completely destroy your IT infrastructure, the disruption caused by the loss of huge quantities of data can lead to lost productivity and revenue.Having a robust data backup system allows you to quickly restore vital business data and minimize downtime caused by a hurricane. Examples of data backup solutions include:

    • Off-site backups – Storing copies of your backups in off-site data backup centers in areas rarely hit by hurricanes is an ideal solution. This ensures that you will have secure copies of your data even if your servers and computers are destroyed during a hurricane.
    • Cloud storage – Cloud storage lets you access your data and files remotely, as long as you have a stable internet connection. This allows employees to work from home in case your offices suffer severe damage.
  • Protecting physical assets
    During a hurricane, the biggest threat to your servers and other electronic equipment is flooding and water damage. Here are some ways you can keep them safe.

    • Avoid storing servers in the basement, as this is usually the first area that will be flooded.
    • Choose a storage room with no water pipes in the walls and ceiling to prevent water from leaking in.
    • Install flood detectors to warn you if water enters your facility.
    • Invest in turtle shells to protect electrical equipment from leaks.

3. Response
This covers the emergency procedures that should be taken during a hurricane to minimize the risk of injury to employees, such as:

  • Guidelines on how to protect oneself from strong winds
  • Where to take refuge if trapped in the building
  • Evacuation policies to ensure everyone’s safety

You should also include the names and contact information of emergency personnel to ensure all safety measures are carried out properly.

4. Restoration
This contains steps on how to restore critical business operations and systems after a hurricane, and who will be responsible for the restoration process. It should include clear instructions on what needs to be restored first, such as:

  • Data backups
  • Power
  • Network access
  • Servers and other damaged equipment

Conducting a business impact analysis will identify critical business systems and help you formulate an effective restoration plan that will get your business back up and running as soon as possible.

5. Recovery
Even if your company restores vital systems quickly, you still need a complete, long-term recovery plan. It should include details on how the company will fully restore operations to pre-hurricane levels. Here are some examples:

  • Repairing of damaged structures
  • Replacement of destroyed equipment
  • Relocation of business if needed
  • Returning the workforce to full capacity

Hurricanes are unpredictable, but having a disaster recovery plan in place will help you recover as quickly as possible. Talk to our experts today to learn more about disaster recovery planning.

If you’re concerned about any natural disasters putting you out of business, call us today. We offer comprehensive business continuity services that every company should have.

If you are looking for an expert to help you find the best solutions for your business talk to GCInfotech about a free technology assessment

Published with consideration from TechAdvisory.org SOURCE

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Microsoft 365 data security: 7 Ways to boost protection

Microsoft 365 has become an incredibly popular choice for enterprises of all sizes looking for a comprehensive set of tools for staying productive and secure. But as with using any software, it is important to take steps to protect your data. In this article, we will discuss seven ways to boost data protection in Microsoft 365. We will also provide tips on how businesses and employees can stay safe online.

Secure mobile devices

It’s common for employees nowadays to use personal smartphones or computers to access their work email, calendar, contacts, and documents, especially if they’re working remotely. This is why securing employee-owned devices should be a critical part of protecting your organization’s data.

Installing mobile device management features for Microsoft 365 enables you to manage security policies and access permissions/restrictions, and remotely wipe sensitive data from mobile devices if they’re lost or stolen.

Turn on policy alerts

Establish policy notifications in Microsoft’s Purview compliance portal to help you meet your company’s data security obligations. With policy alerts on, your employees will receive tips about sending confidential information anytime they’re about to send messages to contacts outside of the company network. These preemptive warnings can prevent data leaks and also educate users on safer data sharing practices.

Use multifactor authentication

Using only a password to protect your Microsoft 365 accounts could lead to account hijacking, which could put your data at risk of being compromised. Enable multifactor authentication (MFA) so that users will be required to supply additional credentials on top of a password before they can access their accounts.

MFA makes it difficult for hackers to access your accounts since they not only have to guess user passwords, but they also need to provide a second authentication factor like a one-time SMS code or a fingerprint scan.

Avoid public calendar sharing

Microsoft 365’s calendar sharing feature allows employees to share and sync their schedules with their colleagues. However, publicly sharing this information exposes you to security risks because it helps attackers understand how your company works, determine who’s away, and identify vulnerable users. For instance, if security administrators are publicly listed as “Away on vacation,” an attacker may see this as an opportunity to unleash malware on unattended computers.

Apply session timeouts

Many employees usually forget to log out of their Microsoft 365 accounts and keep their computers or mobile devices unlocked. This could give unauthorized users unfettered access to company accounts, allowing them to steal sensitive data.

By applying session timeouts to Microsoft 365 accounts, email accounts, and internal networks, users will be automatically logged out after a period of inactivity. This can prevent hackers from taking over users’ devices and accessing private information.

Employ role-based access controls

Access management is another Microsoft 365 feature that will limit the flow of sensitive data across your organization. It lets you determine which users have access to specific files in your company. For example, rank-and-file employees won’t be able to read or edit executive-level documents, thus minimizing the risk of data leaks.

Encrypt emails

Encrypting classified information is your last line of defense against data breaches. If hackers intercept your emails, encryption tools will make files unreadable to unauthorized recipients. This is a must-have for Microsoft 365, where files and emails are shared on a regular basis.

Partner with us to ensure your organization’s Microsoft 365 accounts are always secure and compliant with changing data security requirements. Call us today and our IT experts will help find the right cybersecurity solutions for you.

If you are looking for an expert to help you find the best solutions for your business talk to GCInfotech about a free technology assessment

Published with consideration from TechAdvisory.org SOURCE

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How to Begin Securing and Optimizing Small Business Technology

Every business depends on tech these days. The number of third-party SaaS solutions out there has made cutting-edge technology easily accessible even for the small business startup.

As entrepreneurs build their tech stacks, though, they need to be aware of a couple of potential issues. The first is security. Cybercrime continues to be a legitimate concern for anyone online. Businesses should take necessary measures to improve and maintain cybersecurity.

Second, owners must make sure that they’re optimizing their small business technology. With so many options available, it’s easy to become buried under an avalanche of 21st-century solutions. This is true even if they aren’t all benefitting you the way they should.

Here are a few suggestions for ways small businesses can both optimize and secure their digital activity to ensure that they’re getting the most out of their tech.

Start with your Wi-Fi.

Your Wi-Fi is the digital gate to your company. In a tech-heavy world, this makes it the main entrance to your tech stack, your files, your data, and your business as a whole. If you want to optimize how your small business works, you need to start by setting the stage with a quality Wi-Fi solution.

The Wi-Fi experts at Plume point out that this obviously includes the need for a strong and dependable wireless signal, but it shouldn’t stop there. As is the case with the company’s small business-focused WorkPass Wi-Fi solution, a good Wi-Fi network should also be safe, easy to use, and intimately woven into the fabric of your business.

By using a quality small business Wi-Fi solution, you can simultaneously tap into the simplicity and ease of residential routers as well as the firepower of an enterprise-level internet connection.

Small business Wi-Fi has the potential to double as a business intelligence (BI) platform that collects and turns data into actionable insights. This can help you manage your workforce and communicate with guest users. It can also keep your entire team engaged with adaptive connectivity that is fast, reliable, and ultra-secure.

If you want your small business to be productive and secure at the same time, make sure to start by using a reputable and capable small business Wi-Fi solution.

Establish solid cybersecurity.

Cybersecurity can be intimidating. The need to keep your technology safe and secure from outside threats is an ever-present concern. Many solutions can also be prohibitively expensive — but not all of them.

There are many small-yet-effective ways that you can secure sensitive data while optimizing your small business technology. Intel suggests half a dozen ways to do this, such as:

  • establishing a solid private Wi-Fi setup (see the previous step) that doesn’t require logging in on any public Wi-Fi connections;
  • keeping hardware upgraded at all times — and, of course, making sure your team installs all software patches and updates in a timely manner;
  • using strong passwords and implementing MFA (multi-factor authentication) whenever possible;
  • utilizing apps like Windows 10 Pro security and Norton Antivirus to block unwanted malware; and
  • teaching your staff to use proper digital hygiene (maintaining strong passwords, installing updates, etc.) at all times when using office tech.

If you feel like overseeing all of these steps is too much, consider using a Device as a Service (DaaS) solution to increase security. This is a new kind of service that bundles the distribution, management, and IT support for a business’s tech. These are then overseen by a third-party provider, taking the perpetual responsibility off of your plate.

Manage your marketing.

Marketing is one of the easiest areas to bleed cash and ooze inefficiency. This is partly due to the subtle and intangible results that marketing can generate.

If you have a sales team, you can measure their success in dollars and cents. You can apply the same simple math to other areas. These include manufacturing, paying an accountant, or shipping and handling costs.

When it comes to marketing, though, it’s easy to pour endless money into things like content creation and brand awareness without really knowing how effective they are.

If you want to optimize your marketing activity, the first thing you need to do is set up analytics tools to track your results. There are many ways to do this, including free tools, like Facebook Pixel and Google Analytics. In addition, many tools, like Shopify or Mail Chimp, come with built-in data collection dashboards.

Of course, tracking data in a dozen or more applications is challenging. That’s why you may want to consider an additional third-party tool to unify your analytical marketing data. AI-powered solutions like Hawke.ai can bring all of your marketing results into a single dashboard where you can find insights to help you make informed, optimized decisions.

Optimizing and Securing a Small Business (Without Panicking)

There are many factors that go into keeping a business both efficient and safe. For small businesses, this task can feel time-consuming and expensive.

However, if you approach things with a strategy in place, you can manage both concerns without too much trouble. Start by putting things like a solid Wi-Fi solution in place and establishing key cybersecurity protocols. From there, focus on conducting ongoing digital hygiene training. Use the tools available to gather data and turn it into actionable and efficient business strategies, too.

Optimizing small business technology is an assumed aspect of any startup venture at this point. The critical factor is making sure that your tech stack is helping, not hindering, your small business.

If you are looking for an expert to help you find the best solutions for your business talk to GCInfotech about a free technology assessment

Published with consideration from SmallBiz Technology SOURCE

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