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If you’re getting targeted with surprisingly relevant ads, there’s a chance your internet activity is being tracked and analyzed by market researchers. While this doesn’t bother most people, private browsing mode can offer you some protection against online marketers and data thieves.

What is private browsing?

Your web browser — whether it be Chrome, Edge, Firefox, Safari, or Opera — remembers the URLs of the sites you visit, cookies that track your activity, passwords you’ve used, and temporary files you’ve downloaded.

This can be convenient if you frequently visit certain pages, can’t remember your login details, or if you’re trying to recall a website you visited a few days ago. But if someone else uses or gains access to your computer, your most private (and embarrassing) internet activities are exposed for anyone to see.

With private browsing — also called Incognito Mode in Chrome and InPrivate Browsing in Edge — all the information listed above does not get recorded. In fact, all the websites and information you accessed in the private browsing session are immediately discarded without a trace as soon as you close the browser. This can come in handy when you’re using a public computer because you’re instantly logged out of all the accounts you accessed after closing the window.

Your cookies also won’t be tracked. In a normal browsing session, sites like Facebook will display highly targeted ads based on the sites and pages you’ve visited. But in private browsing mode, your internet activity can’t be tracked by marketing companies.

Another benefit of private browsing is that you can use it to log in to several accounts on the same site, which is useful if you need to log in to two different online accounts at the same time.

What are the limitations of private browsing?

Although private browsing does prevent your web browser from storing your data, it doesn’t stop anyone from snooping on your online activities in real time. If your computer is connected to the company network, system administrators can still track what you’re browsing, even if you’re in Incognito Mode.

Also, if spyware or keylogger malware is installed on your computer, hackers will still be able to see what you’re doing online. Even though private browsing has quite a few benefits, you shouldn’t solely depend on it for online privacy. Instead, you should use a virtual private network (VPN) when you go online. These encrypt your internet connection and prevent anyone from intercepting your data. And don’t forget to use a strong anti-malware program to scan your computer and keep spyware and other malicious web monitoring software at bay.

If you are looking for an expert to help you find the best solutions for your business talk to GCInfotech about a free technology assessment

Published with consideration from TechAdvisory.org SOURCE

Windows 10 helps users by giving useful suggestions as they type and by displaying ads based on their online searches. But these can feel invasive after a while. To ensure your privacy and keep Microsoft’s watchful eye off your computer activity, follow these tips.

Turn off personalized advertising

Windows 10 assigns each user an advertising ID to personalize their ad experience based on their recent browser history. You can turn off the advertising ID feature by doing the following:

  1. Click Start Settings > Privacy > General.
  2. Toggle off the option “Let apps use my advertising ID for experiences across apps.” This will reset your advertising ID.
  3. If you don’t want to receive locally relevant content from websites, toggle off the option “Let websites provide locally relevant content by accessing my language list.”

Disable Cortana

Microsoft has ventured into the market of voice-controlled virtual assistants with Cortana. This personal assistant allows users to set reminders, schedule events, and send emails, among other tasks. Every time you use Cortana, it collects information about your computer activity — “learning” it, so to speak — to improve user experience. But if you find this feature intrusive, you can disable Cortana completely with these steps:

  1. Search for the Windows Registry editor in the Windows search bar, or press Windows + R, type “regedit,” and click OK.
  2. Copy and paste HKEY_LOCAL_MACHINE\SOFTWARE\Policies\Microsoft\Windows into the address bar at the top.
  3. Look for the Windows Search folder. If it doesn’t exist, create it by right-clicking the right-hand pane, then choose New > Key. Rename the folder “Windows Search”.
  4. Select the Windows Search folder, then right-click the right-hand pane and select New > DWORD (32-bit) Value.
  5. Name it “Allow Cortana,” and make sure the Value Data is set to zero.
  6. Restart your computer.

Stop peer-to-peer (P2P) file sharing

Windows 10’s P2P file sharing feature enables your PC to share downloaded updates with other Windows 10 users by default. This helps other users update their systems faster and speeds up your upgrade downloads. To turn it off, do the following:

  1. Go to Settings > Update and Security > Windows Update > Advanced Options > Choose how updates are delivered.
  2. Note that the default setting is “Updates from more than one place.” If you want to disable this feature entirely, toggle off this option. If you want to share your files with PCs on your home network, leave this feature on and select PCs on my local network.

Change Microsoft’s Edge settings

Microsoft’s relaunched browser is chock-full of features, such as web experience personalization and typing prediction. Such features may make you uncomfortable since they all send back data to Microsoft. Here’s how to turn them off:

  1. Open Edge and click on the menu icon (three dots) in the upper right corner.
  2. Next, click on Settings > Privacy and services. Scroll down and switch on the “Send ‘Do Not Track’ requests” option.

There’s also a bunch of privacy and services settings that you may want to disable, such as tracking services, navigation error resolution, block potentially unwanted apps, and more.

For more tips on keeping Microsoft from tracking your online activity and more information about how to safeguard your security and privacy, drop us a line today.

If you are looking for an expert to help you find the best solutions for your business talk to GCInfotech about a free technology assessment

Published with consideration from TechAdvisory.org SOURCE