Have you asked yourself if blogging is a relevant marketing strategy for your business in 2014?  Would it surprise you to know that 60% of businesses that blog acquire more customers.  (Source: Hubspot)

As a small business owner you might wonder if it’s worth the investment to blog, since the largest investment is your time. The truth is, if done right, it will be your best inbound marketing tool available to you. Many small businesses create a website that remains static over time with no new content. This is not a good  marketing strategy. You need to keep your website fluid with company updates and helpful information so your customers and potential customers will want to visit your site. One of the best ways to do this is to blog. This does require a large commitment on your part, as it takes at least 50 posts for Google to index you. To increase your search engine rankings and traffic to your site you will need quality, unique content with the right keywords and phrases. If this seems like a lot of work, keep in mind that the average company that blogs generates 55% more website visitors, 97% more inbound links, and 434 more indexed pages. (Source: Ignite Spot)

bloggingWhat makes a good blog? For a small company, you want to give your site a personality, allowing visitors to identify with you, while promoting your brand. How can this be done? People relate to other people, so let them know who you are. Use visuals, whether images or videos to engage your visitors and let them see behind the scenes of your company.  A good way to do this is to showcase your employees and add personal stories. Your goal should be to give visitors a way to identify with your company while giving them added value. Provide them with useful information about your industry, share useful tips and while doing so you are demonstrating your expertise. A blog that visitors can identify with, will increase the chance they will sign up for email newsletters. Encourage comments and feedback, you will learn a lot about your potential customers this way.

Google, Bing and Yahoo are currently the three leading search engines. They are constantly upgrading their ranking algorithms to improve search results for their users. Why is this something you need to keep in mind? Because it affects whether your site will show up in search results. Recently Google introduced speed as a feature of its algorithm so your site loading time is now more important than ever. Analytical software is available to review your website loading speed. You can try  Google’s at:  https://www.developers.google.com/speed/pagespeed/insights . The number of inbound links to your site is also an important measurement used in ranking. Want to know how many linked pages your website has? Hubspot has a feature that lets you enter your url into //marketing.grader.com and will email you a report.

Not sure where to start with improving your website and creating a blog? Give GCInfotech a call to discuss the available options that would work best for you. Together, we can make your business work smarter, faster and more efficiently.

Business Blogging(Source: Ignite Spot)