Google indexing: 4 tips for better results

Whether you’re a newbie or an expert in search engine optimization (SEO), the field changes so often that it can be overwhelming. That can be pretty frustrating since businesses of any size need to get people to their sites in order to really grow in our web-driven culture. Thankfully, there are a few tried-and-true methods for improving your position in Google’s index.

Make sure you’re indexed by Google

Go to Google.com and search ‘site:’ with your website domain listed after the colon (example: ‘site:acme.com’). If you don’t see any results from your page listed, that means Google hasn’t added your site to its search results yet. Although some advisers recommend filling out a request form that Google offers, there is a much faster way to get recognized by the search giant.

Google is constantly scanning web pages for updates in content to include in their search results. When they see a link to an external site on one of their already indexed pages, Google will add that link to the queue of new sites to be scanned and indexed. If you can get your domain name linked on a popular or trusted page, you’ll start seeing your page in the search results in no time.

Go out and get more links

The more links to your site from external pages, the higher you climb in the search results. Other than getting affiliate businesses to link you on their pages, consider managing a blog or RSS feed. Content generation not only promotes interest and traffic in your site, it also lets you submit yourself to blog directories or news aggregator sites like Feedly and Alltop which compile source materials and get you those external links.

Fine-tune your content

Be very careful not to change any of your core ‘permalinks’. If users have links that direct them to pages that can’t be found, it could affect your site’s ranking. Keep your pages live, and keep them named efficiently. Some website platforms, like WordPress, use default link structures that create complicated, number-based links that can be off-putting to users and confusing to administrators and search engine indexers. If possible, make sure your links use category and page title references for more appealing links and organizational structure.

Measure and track your ranking

Just because you believe your site has achieved a desirable ranking on Google doesn’t mean it will stay there. Stay proactive and never let yourself get lazy with your content production, site management, and SEO monitoring — it could mean the difference between moving up the search page, and disappearing from it altogether. Online tools like Cyfe and Google Analytics give you a more in-depth look at your site traffic and external links so you’re always ahead of the competition.

Optimizing your Google page indexing can be daunting. For more information on how to get your site moving up the ladder. Contact us today.

Published with consideration from TechAdvisory.org SOURCE

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Malware threats for Android phones

Smartphones are like palm-sized computers, and they deserve the same protection as desktops and laptops. While you don’t need to install bulky security software to protect against cyberthreats, there are steps you can take to keep cybercriminals at bay.

Mobile malware MO

Mobile malware can be as harmful to a business’s network as infected desktops and laptops. Potential problems include overcharges on phone bills, stolen data, intercepting messages, tricking users with phishing attacks, and sending fake notifications to one’s contact list.

Most malware comes from applications downloaded from third-party app stores and give hackers access to passwords, user account information, and other sensitive personal data. Since many business users link their Android devices to each other, malware could transfer from one device to the next.

Who is responsible?

The burden doesn’t fall solely on smartphone users. App stores such as Google Play Store are responsible, too, such as in the case of the malware-ridden banking and weather apps that were downloaded from the Google Play Store. In these cases, the companies that were affected were urged to provide updates regarding the malicious apps so they could be removed from the store.

How to avoid being victimized by malware

The Google Play Store isn’t 100% secure, but downloading from established app stores — and not from little-known and less secure ones — reduces the probability of downloading malicious apps. In cases when an infected app makes its way to the store and starts getting lots of downloads, Google will be quick to remove it from the store and make everyone aware of it.

Despite app stores’ best efforts, it’s nearly impossible to prevent mobile malware from getting through to the store. That’s why it pays to read user reviews where infected users post detailed warnings. Also, regularly updating your mobile device’s operating system and security software helps prevent infection as the latest versions of those are patched against the latest known threats in app stores and elsewhere online.

Malware doesn’t discriminate, so regardless of your computer or mobile device of choice, it will find a way to infect you if your software isn’t up to date. To find out whether your business devices are safe and fully protected, consult our cybersecurity experts today.

To learn more about how to safeguard your business, or if you are looking for an expert to help you find the best solutions for your business talk to GCInfotech about a free technology assessment.

Published with consideration from TechAdvisory.org SOURCE

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4 Ways SMBs benefit from hybrid clouds

The cloud allows businesses to take a more hands-off approach to managing their IT resources. And the hybrid cloud is rapidly becoming the most popular option in this category, especially for small- and medium-sized businesses (SMBs).

Hybrid clouds are a combination of private and public clouds. In the former, data and applications that require tighter controls are hosted either internally or privately in an offsite facility. Public clouds are managed externally by third-party providers with the express purpose of reducing a company’s IT infrastructure.

A recent study indicates that 75% of companies have adopted hybrid cloud solutions, mainly because of their numerous benefits. Here are the four most significant advantages of moving to a hybrid cloud environment.

Adaptability

Having the ability to choose between on-site/privately-hosted cloud servers and public ones let you pair the right IT solution with the right job. For example, you can use the private cloud to store sensitive files, while utilizing more robust computing resources from the public cloud to run resource-intensive applications.

Scalability

The hybrid cloud allows you to “scale up” or “scale down” computing resources on an as-needed basis. So if there are last-minute computing demands that your hardware can’t support, or if you’re planning for future expansion, hybrid cloud solutions allow for on-demand increases or decreases in capacity.

Cost efficiency

Does your business struggle to meet seasonal demands? With a hybrid cloud solution, you’ll be able to easily handle spikes in demand by migrating data from insufficient on-premise servers to scalable, pay-as-you-go cloud servers whenever needed, without incurring extra hardware and maintenance costs.

Security

Last but not least are the security advantages of a hybrid cloud solution. You can host sensitive data such as an e-commerce details or an HR platform within the private cloud, where it will be protected by your security systems and kept under close watch. Meanwhile, routine forms and documents can be stored in the public cloud and protected by a trusted third-party.

Here’s how SMBs can set up a hybrid cloud model based on their requirements and the providers available to them:

  1. By employing one specialized cloud provider who offers comprehensive hybrid solutions
  2. By integrating the services of a private cloud provider with those of a separate public cloud provider
  3. By hosting a private cloud themselves and then incorporating a public cloud service into their infrastructure

Our experts can help you transition to a hybrid cloud solution without interruption and without the huge costs. Contact us today to learn more about the benefits that a hybrid cloud can bring to your business.

To learn more about how to safeguard your business, or if you are looking for an expert to help you find the best solutions for your business talk to GCInfotech about a free technology assessment.

Published with consideration from TechAdvisory.org SOURCE

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