As we all spend more and more time on the Internet, business web presence is becoming increasingly important. And having a website is not enough anymore. If you’re not converting visitors into customers, your competition is likely snatching them up instead. So how can you create a website that converts and leads to greater profits? Here are five tips to point you in the right direction. Here the website conversion rules you need to know:

Make it mobile-friendly

These days, more and more of us are surfing the web on the go – via smartphones, tablets and laptops. And if you want a piece of this traffic, you need to make your design responsive to all mobile devices.
To give your visitors an enjoyable mobile experience, make sure your design adjusts to fit the screen of any device. Additionally, all elements of your website – pages, resources, actions, and so on – should be easily accessible. If they’re not, visitors will quickly become frustrated and click away to a competitor. And really, who can blame them? You’d probably do the same.

Make it easy for customers to contact you

That means displaying your phone number in the upper-right corner of every page, and providing a simple, easy-to-find contact form. While some people prefer not to list an email address for fear it will be picked off by spam robots, it can serve as another contact option for those who hate web forms. Whatever you choose, the two main ideas are options and ease. Give your visitors a choice, make it easy, and they will come.

Keep it simple

Have you started to notice a theme here? If you haven’t, it can be summed up in one word: easy. In today’s fast-paced world, people are busy. They don’t have time to navigate a complicated website, dig through dozens of pages to find a contact number, or try and figure out what it is that you’re selling because your mobile site doesn’t display content properly.
So when it comes to design, simplicity just makes sense. To produce the content of a simple website, every page, word, and image you create must have a singular purpose: to get visitors to contact you. Don’t waste time distracting them with excessive information, stupid games, or flashy animations. Instead, have a nice clean layout so they can understand what you’re offering quickly and can contact you with a click.

Include personal photos whenever possible

Say you have to choose between services offered by two different websites. They both sell the exact same thing, and the sites look virtually the same. The key difference is that one uses real photos of the owner and his or her staff, while the other uses generic stock images of business people. Assuming images from both sites are of the same quality, which one are you more likely to choose? Undoubtedly, you chose the real people.
So next time you have to choose between stock images and shooting real photos of you and your staff, invest some time and money in quality pictures taken at a studio – it’ll be worth every penny.

Move social media icons to the bottom of the page

Everyone loves throwing social media icons on their websites, and it’s not a bad idea to show your credibility. However, if you put these at the top of the page, your visitor is more likely to click on them immediately. Sounds cool, right? Wrong. When this happens, you just created an exit for them to leave your site and never return – we all know how easy it is to get distracted on social media. Instead, place your social media icons at the bottom of the page in the footer. Remember the goal of your website is to convert. If your visitor leaves before they get a chance to explore your services, content and offering, you’ve lost them before you ever even had them.

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Published with permission from TechAdvisory.org. SOURCE

As part of the worldwide rollout of the new Apps, Microsoft announced Office Mobile released for Windows 10. Tablet users with Windows 10 can enjoy free access to the mobile versions of Microsoft’s popular Word, Excel, PowerPoint and OneNote applications. The mobile version of these applications is designed with a “touch-first’ interface to improve functionality for tablet users while providing all the Office features you would find on your desktop computer.

One of the biggest complaints about trying to edit a Microsoft Office file from a tablet is usability or lack thereof. That has all changed, at least for Windows 10 users, with Microsoft’s recent release of Office Mobile apps. The tablet-friendly versions of Word, Excel, PowerPoint and OneNote have been built from the ground up to improve touch functionality.
Even if you don’t have Windows 10, you still might be intrigued about the potential of having Office apps that are touch-friendly. Here are some of the new features you can enjoy when using Office Mobile apps.

Word

Microsoft Word Mobile has all the tools and features of the PC version including more nuanced tasks like being able to track changes and add footnotes. The Read mode, a mobile exclusive, improves the way documents appear by making them flow better on the smaller screens of a tablet while also letting you zoom in and out with a simple tap of the screen.

Excel

Recommended Charts is the prominent feature of the Excel Mobile app. It allows you to quickly show off your data using a stylish chart or graph with only a few taps. You will also find that reordering columns, adding formulae, changing chart types and the majority of Excel’s other core functions are easier than ever before.

PowerPoint

Of course Office wouldn’t be Office without PowerPoint. The mobile version of the app allows you to edit slides with new touch gestures. This makes it easy to insert and edit pictures, tables, shapes and SmartArt. But the real star here, and of the entire Office Mobile setup, is the Presenter View. This mode gives you full control over what your audience sees on the big screen during a presentation while still letting you view your speaker notes on the tablet.

OneNote

Windows 10 comes installed with OneNote, so you’re probably already using it. Tablet users will notice that changes made by anyone working in the notebook are automatically saved and synchronized for everyone to see.

The release of Office Mobile apps is just one of three big launches to come from Microsoft in 2015. Both Microsoft Office 2016 and Office Mobile for phones are slated for release this fall. Yet, while these tablet applications represent marked improvements for Windows 10 tablet users, they are probably not quite enough to warrant the switch from other operating systems just yet. In fact, even if you’re in love with the idea of having user-friendly, mobile versions of Office, you might want to hang on in there – it’s likely Microsoft will release them for iOS and Android in the near future, too.
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