You never get a 2nd chance to make a first impression.
Its the first place potential customers, employees or investors will go to learn about you, your company and what you represent. In a few short seconds visitors to your website size-up your image, make a judgment call, and either engage or move on.
Search engines and potential customers look for impact from your website in two major areas: Relevance and Trust. Building both can drive your credibility and your business forward. Begin by asking yourself a few key questions:
- Why do we have a website?
- What purpose is it supposed to serve?
- Do people immediately “get” what our business is all about, what we value, and how we’re going to solve their problem?
Recently a business owner came to GCInfotech looking website optimization. He envisioned a more intelligent, user-friendly and feature-rich website that would engage and convert more potential customers. He also wanted the ability to manage his website’s content and structure so that he didn’t have to spend money every time he needed to make a change or for ongoing maintenance.
Our development team worked with him to convert his flat HTML-based website into a robust user-friendly Joomla-based content management system (CMS) that was SEO ready and could be customized to meet his exact specifications. We migrated the current content from his previous website and incorporated exciting new functionality like an advanced product search and virtual facility tour that help visitors get the answers they need quickly and efficiently. We developed a two-hour training program to train select employees on how to change content like text, links and images, as well as make simple modifications to a page’s layout and structure so they had the power to manage the site on their own.
Your website is a strategic part of your business.
Even when you’re not at work, your website should be helping your business grow. Ask yourself what your website is doing for you and whether it’s aligned with your business needs and objectives. The GCInfotech professional web design team is here to help.