Whether you’re a newbie or an expert in search engine optimization (SEO), the field changes so often that it can be overwhelming. That can be pretty frustrating since businesses of any size need to get people to their sites in order to really grow in our web-driven culture. Thankfully, there are a few tried-and-true methods for improving your position in Google’s index.

Make sure you’re indexed by Google

Go to Google.com and search ‘site:’ with your website domain listed after the colon (example: ‘site:acme.com’). If you don’t see any results from your page listed, that means Google hasn’t added your site to its search results yet. Although some advisers recommend filling out a request form that Google offers, there is a much faster way to get recognized by the search giant.

Google is constantly scanning web pages for updates in content to include in their search results. When they see a link to an external site on one of their already indexed pages, Google will add that link to the queue of new sites to be scanned and indexed. If you can get your domain name linked on a popular or trusted page, you’ll start seeing your page in the search results in no time.

Go out and get more links

The more links to your site from external pages, the higher you climb in the search results. Other than getting affiliate businesses to link you on their pages, consider managing a blog or RSS feed. Content generation not only promotes interest and traffic in your site, it also lets you submit yourself to blog directories or news aggregator sites like Feedly and Alltop which compile source materials and get you those external links.

Fine-tune your content

Be very careful not to change any of your core ‘permalinks’. If users have links that direct them to pages that can’t be found, it could affect your site’s ranking. Keep your pages live, and keep them named efficiently. Some website platforms, like WordPress, use default link structures that create complicated, number-based links that can be off-putting to users and confusing to administrators and search engine indexers. If possible, make sure your links use category and page title references for more appealing links and organizational structure.

Measure and track your ranking

Just because you believe your site has achieved a desirable ranking on Google doesn’t mean it will stay there. Stay proactive and never let yourself get lazy with your content production, site management, and SEO monitoring — it could mean the difference between moving up the search page, and disappearing from it altogether. Online tools like Cyfe and Google Analytics give you a more in-depth look at your site traffic and external links so you’re always ahead of the competition.

Optimizing your Google page indexing can be daunting. For more information on how to get your site moving up the ladder. Contact us today.

Published with consideration from TechAdvisory.org SOURCE

Despite efforts to protect your data, some breaches are beyond your control. When an online company with your personal details gets hacked, you have no choice but to manage your risks on your own. These practical tips can help you reduce risks of identity theft and other threats.

Determine what was breached

Whether its names, addresses, email addresses, or social security numbers, it’s critical to know exactly what type of information was stolen before determining what steps to take. For example, if your email address were compromised, you’d take every precaution to strengthen your email security, which includes updating all your login credentials.

Change affected passwords immediately

Speaking of passwords, change yours immediately after any breach, even for seemingly safe accounts. Create a strong password comprised of alphanumeric and special characters, and make sure you never reuse passwords from your other accounts.

Once you’ve changed all your passwords, use a password manager to help you keep track of all your online account credentials.

If the website that breached your information offers two-factor authentication (2FA), enable it right away. 2FA requires two steps to verify security: usually a password and a verification code sent to a user’s registered mobile number.

Contact financial institutions

In cases where financial information was leaked, call your bank and credit card issuers to change your details, cancel your card, and notify them of a possible fraud risk. That way, banks can prevent fraud and monitor your account for suspicious activity.

Note that there are different rules for fraudulent transactions on debit cards and credit cards. Credit card transactions are a bit easier to dispute because they have longer grace periods. Debit card fraud, on the other hand, is more difficult to dispute, especially if the fraudulent transactions happened after you’ve notified the bank.

Place a fraud alert on your name

Hackers who have your personal information can easily commit identity fraud. To avoid becoming a victim, contact credit reporting bureaus like Equifax, Experian, or Innovis and request that a fraud alert (also called credit alert) be added to your name. This will block any attempt to open a credit account under your name and prevent unauthorized third parties from running a credit report on you.

 

Putting a credit freeze on your name might result in minor inconveniences, especially if you have an ongoing loan or credit card application. Still, doing so will greatly reduce your risks of getting defrauded.

These steps will ensure you don’t fall victim to identity theft in the event of a large-scale data breach. If you want to take a more proactive approach to protect your sensitive information against breaches, contact our cybersecurity experts today.

To learn more about how to safeguard your business, or if you are looking for an expert to help you find the best solutions for your business talk to GCInfotech about a free technology assessment.

 

Published with consideration from TechAdvisory.org SOURCE

 

WordPress (WP) websites play a crucial role in establishing a business’s online presence. One way WP developers keep business owners safe and happy is by providing regular security updates that protect sites from unauthorized access. But why do websites sometimes crash after an update, and what can you do to prevent that from happening?

Be cautious with updates

In 2017, WP issued 21 updates and 33% of these focused on security. Despite their many benefits, these updates caused some sites to crash and caused downtime related plugin incompatibilities. To take advantage of updates without experiencing any drawbacks, our technicians shared the following tips:

Check plugin compatibility

A typical WP site has anywhere from 10 to 50 plugins installed that enable additional functionality. Some are supported by developers who constantly update these plugins while others are not.

For a fully functional website, always choose plugins that are backed by certified development teams, and be wary of error-prone free plugins. We know how difficult it is to designate a portion of your business expenses on improving your site, but in the long run, you’ll realize that relying on free plugins will generate more website crashes than website leads.

Choose how you update

Every time WP releases a new version, you get a notification in the dashboard. There, you are given an option to select a manual or automatic one-click update. Consider the effect of either option before you update.

With manual updates, you can fix incompatible site features, customize plugin update settings, and view your updated website in a controlled environment. Keep in mind that this process is technical and complicated, but gives you more flexibility with the way your update is managed.

 

With automatic updates, you have three options: automate the process with custom programming, click the “Update Now” button, or download an automatic update plugin. Option number three may seem ideal, but sweeping automatic updates will make it difficult for you to single out which add-on caused your site to crash.

 

Unless you’re certain of the best option for updating your WP site, you need a managed services provider to help you navigate this complicated process. We’ll keep your site secure and lend a hand in case it breaks down. The GCInfotech professional web design team is here to help. Give us a call today to get started!

To learn more about how to safeguard your business, or if you are looking for an expert to help you find the best solutions for your business talk to GCInfotech about a free technology assessment

Published with consideration from TechAdvisory.org SOURCE

Your online reputation consists of the exposure your business has on search engines, social media, and online directories. It is imperative that you build an online reputation, not because it is the trendy thing to do, but because it is the smartest move you can make for your business. Why? Because 65% of shoppers do their research online before making a purchase and your business needs to be one of they find when looking online.

In this article, we’ll go over the 5 ways you can improve your business’ reputation online.

1. Create a website with a custom domain so people can find your business online.
Every business should have their own website. It’s your online calling card and should be the first thing people see when they look you up online. This is especially true for consumer electronics companies, where businesses are competing for a limited number of product categories. You can do so much in one place such as list your products, market them using blogs, and sell them by using a payment gateway.

2. Set up your social media channels.
After setting up your website, the next step should be to create a profile on the appropriate social media channels. You can post photos, announcements, discounts, and sell your products on these channels. Most businesses start with Facebook, but there are other social media platforms that are niche-specific, such as LinkedIn, Angie’s List, Pinterest, etc.

It is important to have a social presence because a huge number of social media users make their purchasing decisions based on what they see on social media. By putting your products and your company where potential customers are searching, you are able to reach a larger audience.

3. Register your website on online business listings
If people want to find a business like yours, they will often go to authority business listing sites like  Yelp for Business, Google My Business, Better Business Bureau, etc. Once your business is listed, clients can easily find you and see how you compare to other businesses in the same niche or industry. Users can leave reviews for others to see and rate your company based on their experience. And don’t stop at just one listing. Get multiple listings (also called citations) so that your business exudes more credibility, since they verify businesses before they allow them on their site.

4. Optimize your website for SEO purposes.
Now that you are have your own site and are listed on all relevant third party sites, it’s time to optimize your presence online – starting with your website. Conduct basic keyword research to discover what terms people are searching for when looking for your type of product. Then, make sure that your website contains these keywords on the appropriate pages.

5. Improve customer service and engagement
The most organic and genuine way to improve your online reputation is to talk to your target audience online. Don’t spam them with sales emails – learn what their problems are, provide the solution, and continue to build your relationship. Find the ones that have had a positive experience and ask them to review your website on social media, business listings, and other review sites. After that, make sure that they continue to have a positive experience with your business. Your overall reputation is something that your customers will always remember whether they are online or offline.
After all of this, your small business website should be ready for prime-time. Ask yourself what your website is doing for you and whether it’s aligned with your business needs and objectives. The GCInfotech professional web design team is here to help.
Want more tips and news about the web? Looking for a dependable IT provider? Get in touch with us today.
Published with consideration from SmallBizTechnology. SOURCE

One of the most important things for your small business is your website. For many of you, this may be the only storefront that potential customers ever see. And even for those of you that have a brick-and-mortar, many of your customers will check your website before dropping by.

Point being: You need to have a great website. But building a website can be a costly, difficult process if you don’t know what you’re doing, and it’s very easy to wind up with a design you’re unhappy with.

That’s why we’ve put together this simple outline of the basic steps of getting your website off and running. Here are some thing you’ll need to take care of, in the rough order that you’ll probably need to do them.

Finding a domain name

This can be the easiest part of creating the website, or one of the hardest, depending on whether or not the name you’re looking for has already been taken, and whether it has any solid variants. If neither of those things are an issue, then the process is no more complicated that picking a domain name provider that works for you–from GoDaddy.com to NameCheap.com–and buying it. Usually you can choose to re-up your purchase once every year or every two years.

If many of the names you wanted are taken however, there is another track you can take. The first is to not get a “.com”, but to get something like a “.biz” or a “.org”. Many organizations do this to get the domain name they wanted while only having to change the last portion of the url, and it’s likely to be the most effective way to deal with this issue. Beyond that, you’ll simply have to get creative with your domain until you find one that fits.

Finding a web host

What exactly is a web host? Many people confuse a domain provider with a web host, and while they sometimes overlap, that’s usually not the case.

It’s probably best to explain it like this: The domain name is the name of your storefront. Your online storefront is your website, and the web host is the plot of land your storefront sits on. If this is all sounding confusing, don’t worry. Many web-building platforms now offer to host your site on their servers, or will have an easy way to have your site hosted on someone else’s.

Since you’ll most likely be going this route (it’s the most affordable/easiest for small business), let’s talk about some standard website building platforms.

Choosing a web-building platform

This is arguably the most important part of the process. There are many different platforms available for building a website, and many more people willing to make one for you. How do you pick the best one for your needs?

Well, first things first. No matter whether or not you have someone build your website or you take care of it from scratch, you should be able to easily change basic features on your website without involving someone else. Too often small business owners have someone build their website, only to realize they need to call the programmer every time they want to make a small change because the back-end is a mess, or they just don’t have the basic web skills to make it happen.

If you choose to have someone build your website, don’t be tempted to pick someone who designs decent websites mainly because they are cheap. Many “decent” sites can be a nightmare behind the scenes, and the second most important thing besides an attractive storefront is making sure the back is easy to navigate.

Designing the Website

Once you have your platform picked, now comes the hard work of designing an attractive storefront. This means taking care of everything to the basic design and visual aspects of the site, to how the pages layout, to even creating your logo. Depending on the complexity and how you’re creating the website, it can take anywhere from 2 weeks to 2 months to get it in a position where it’s user-friendly and ready to go.

Driving Traffic to the Website

After you’ve done the hard work of getting your website is up and running, it’s time to get people to actually SEE it. There are plenty of ways to do this but the general version is that you’ll be using either organic or paid means to drive traffic.

Some good, low-cost options for driving traffic include advertising/growing social communities, using the google ad network, doing content marketing (i.e. creating your own blogs or other content and promoting it) as well as networking/linking with other complimentary businesses (for instance, if you run a motel, do a cross promotion with a local eatery to encourage your guests to go to and vice versa). You should design a traffic plan that matches the needs of your business, as not all methods will have success depending on what you are.

After all of this, your small business website should be ready for prime-time. Ask yourself what your website is doing for you and whether it’s aligned with your business needs and objectives. The GCInfotech professional web design team is here to help

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Want more tips and news about the web? Looking for a dependable IT provider? Get in touch with us today.

Published with consideration from SmallBizTechnology. SOURCE

Small business marketing has matured to the point where most brands understand the value of—and invest in—some form of content marketing. However, only a very small percentage of businesses create content that provides any real value. If you want to enjoy tangible benefits—enhanced reputation, more site traffic, better customer engagement, to name a few—creating content for your website isn’t enough. You need to create content that people actually want to share.

The Downside of Going Viral
Your goal with content marketing is to create compelling content that engages readers and ultimately turns them into paying customers. And while you can choose lots of different strategies for engaging readers, social media plays an important role in almost every approach to content marketing.

The overused term “going viral” remains the gold standard for many marketers, even though it’s practically impossible to achieve with consistency. You may never publish a piece of content that people share 2 million times, but you can consistently create content that gets shared 200 or 2,000 times. And the return on investment from these pieces of content is equally powerful. It leads to more website traffic, it increases brand awareness, and it reinforces thought leadership.

How to Create Shareable Content
Start by re-framing the question. Don’t ask: how do I create viral content? Instead, ask this: how do I create content that gets shared? When you focus on creating viral content, you lose sight of content marketing’s fundamental goals. You focus on unrealistic metrics that may or may not add value.

Let’s take a look at three of the top tips for creating shareable content.

1. Make Content Actionable
Actionable content is highly shareable. People like to read content that gives them tangible advice they can use in their everyday lives—everything from DIY home renovations, auto repairs, to finances, and raising children. If you want more shares, then select practical topics. And don’t be afraid to zero in on a very specific micro topic.

Take this article on common auto repairs from eEuroparts as an example. The article provides instructions to repair several common BMW X5 issues that drivers frequently encounter with the E53 model. It’s extremely practical for people who own a BMW X5. It also includes—in a non-intrusive way—the exact BMW auto parts needed for the job (oftentimes with the correct BMW part numbers).

The article also provides a genuine OEM parts option, as well as cheaper aftermarket options, if available. Based on the helpful information in the article, readers can fix problems they’re dealing with. There’s nothing theoretical about the content. Specific and actionable attributes make this article worth sharing.

2. Go for Visual Appeal
The images you choose—both in the article and as the thumbnail image—have a direct effect on whether, and how much, people share your article. Choose polarising images that attract attention, as opposed to safe or cliché images that blend in with everything else.

Take the Rachel Ray Every Day blog as an example. The blog incorporates striking images that grab the readers’ focus and encourages them to keep reading. In an industry that’s conducive to using stock photos, this blog gets it right.

3. Craft Compelling Headlines
The headline is one of the most important components of shareable content. While a headline may only be five to ten words, it must grab a reader’s attention on social media. Content writers use a number of strategies when drafting headlines, but most agree that the following characteristics hold true no matter what:

Short and sweet: When it comes to social media and search engines, most headlines with more than 70 characters get cut off or abbreviated. And a reader’s average attention span is less than eight seconds, so get right to the point.
Strong words rule: Boring words get you nowhere. Use strong adjectives to grab readers’ attention. While you can debate the authenticity and honesty of the National Enquirer, it’s hard to deny the rag’s strategic headline writing.
Another headline tip: take a counter stance. When everyone else supports—or opposes—something, you can create a lot of buzz by taking the opposite viewpoint. While some people will certainly disagree with you, it will garner a lot of traction and attention.

Maximise Your Content Marketing
Quality content holds little value if nobody ever clicks on it or shares an article. It’s merely an unutilized resource. However, once you attract readers, the content value suddenly comes to life. You can maximise the value of your content by investing in a strategy that prioritises social sharing.

Use the aforementioned tips to develop content that resonates with your target audience, and that you can distribute quickly and easily through social media channels. Your content will flourish and your brand will benefit greatly.

Published with consideration from SmallBusinessComputing.com SOURCE

Here’s a question for all of you – when’s the last time you updated your content management system? Have you been paying attention to all the patches and major updates that have been released of late?
If your answer to that last question was no, then you should definitely start. A CMS is a great way to maintain a highly-dynamic blog or website, sure…but if you aren’t taking the necessary steps to maintain it, then it’s going to end up being a way bigger headache than it’s worth. Trust me on this.

Security

Without a doubt, the best argument in favor of regular updates is security. It seems like every other day we’re uncovering some new vulnerability that needs a hotfix or some new glitch that needs to be patched out. If you’re not staying abreast of the latest security patches for your CMS – and that includes your plugins, without a doubt – then you’ll have only yourself to blame if your website ends up compromised.

I’m not saying you need to download every major update for your CMS – just that you need to pay attention to the security fixes the developer releases, and make a point of downloading them.

Usability Concerns

It may not be as compelling a reason as keeping your blog safe, but in plenty of cases, a CMS update will include a number of quality-of-life changes to the platform. These minor modifications and small tweaks can potentially make the system considerably easier to use, in addition to sorting out a host of bugs which – while not necessarily security threats – can be a significant hindrance all the same. To be honest, it’s your call whether a bugfix is worth updating for, but it usually is.

Keeping Up With The Ever-Changing Web

One of the biggest challenges many businesses face with the modern web is the fact that it’s so fluid. What I mean by that is that it’s constantly changing. What catches the interest of an audience one day could be completely irrelevant the next; a new technology that seems like a hot up-and-comer one week might fade into obscurity just a few months down the line. It’s into this constantly-changing landscape that you’re thrusting your website – and more importantly, your content management system.
A regular update schedule is one way of dealing with the ever-shifting web – so be sure you apply those updates as necessary.

Access To Newer And Better Features

Major updates to a CMS generally include a host of awesome new features, many of which can make your life a great deal easier as a content creator. While you shouldn’t dive into an upgrade simply for the sake of it, it could be worthwhile to move to a new version if something comes along that adds value to your platform and improves your workflows. Again, that’s your call.

Your Plugins Are Eventually Going To Update, Too

You’re probably at least a little surprised to see an entry like this make the list – after all, one of the strongest arguments in favor of not updating is that it could completely bork your plugins. Thing is…your plugins have their own update schedule. You need to pay attention to that every bit as much as you need to pay attention to your CMS.

In Closing

There’s really nothing more to be said here. As a content creator and webmaster, it falls to you to ensure your CMS is working properly. A big part of that is making sure it’s up to date – in addition to being less functional, an outdated CMS can represent a whole host of security threats that you definitely don’t want associated with your website.

Crafting a beautiful website is important, and not as difficult as it may seem. Keep these guidelines in mind and you’ll be able to build the prettiest online platform possible.

Ask yourself what your website is doing for you and whether it’s aligned with your business needs and objectives. The GCInfotech professional web design team is here to help.

Published with consideration from Business 2 Community SOURCE

Small business owners know that content is vital for increasing reader engagement, encouraging customers, and pushing people through the sales funnel. That being said, even the most interesting information in the world won’t do well if it’s on a poorly designed website.

There are specific design choices (like white text on a black background) that discourage readers by making the viewing experience unpleasant or even uncomfortable. If you want to build the most beautiful and effective site possible, follow this list of dos and don’ts.

Website Design 2017: Dos

Crafting a page for the internet isn’t like writing a paper for school or college. Our expectations have changed over time, and now it’s very easy to spot websites that don’t meet these requirements. Any time you’re building a page you should:

  • Pay attention to your color palette. Remember, warm shades like red and orange are exciting. They can call for action or bring memories of sunshine and summertime. High-energy companies, such as a skateboard retailer, will likely enjoy brighter hues. Cool shades often are more sophisticated and relaxed, and may be better suited for a site with a more casual nature.
  • Include images. People are naturally drawn to graphics and pictures, especially when greeted by forward-facing models. High-quality pictures are visually stimulating and help keep viewer attention.
  • Follow the F pattern. The top left corner of your page will get more attention than anywhere else. Our eyes scan in an F pattern, meaning we read the introduction then browse for the information we’re after. Well-designed websites will always take this into account, even when publishing blogs and product pages.
  • Balance content and white space. Too much content is glaring and overwhelming for your viewers. Make sure there’s enough white space to give their eyes time to adjust. At the same time, look for a balance between your elements. While people spend more time looking at the top left, they still favor symmetrical designs for everything but text.

Faux-Pas to Avoid

There are plenty of simple mistakes people make every single day. When you’re building or renovating your site, make sure you avoid:

  • Amateur images. Nothing will make your site seem outdated faster than poor quality or badly manipulated photographs. Watch out for pixelation, displeasing colors, stretched proportions, and shoddy layering techniques.
  • Outdated designs (i.e., WordArt). At one time, these options were the first choice for sprucing up a grade-school presentation. Today, they have no place on your site. You’re better off having no graphics at all than building a site that looks like a third-grade project.
  • Excessive advertising. Spam and popups are everywhere, and if your website resembles either of these in the slightest, people will be quick to turn away. If your viewers can’t tell the difference between your content and an ad, you’re in trouble. Some consumers will avoid a website forever if they see too much advertising.
  • Too many graphics. High-quality images are good, but blanketing the page in text bubbles and small pictures is not. When the page is too busy, it will feel overwhelming and spammy. Every image should have a specific purpose – don’t slap it on the page just because you can.
  • Jarring colors. Bright shades can be a wonderful tool to set the mood for your website. Unfortunately, they can make or break you. When your colors are too bright, they can be downright painful to view on a screen, plus they are distracting and unprofessional looking. Keep things simple and try not to oversaturate.
  • Bogged-down load times. Flash was the most interesting way to interact through your site at one point, but now people are focused on speed. Try to avoid software or huge videos that take too long to load. Your viewers could get bored and leave before the page fully loads.

Crafting a beautiful website is important, and not as difficult as it may seem. Keep these guidelines in mind and you’ll be able to build the prettiest online platform possible.

Ask yourself what your website is doing for you and whether it’s aligned with your business needs and objectives. The GCInfotech professional web design team is here to help.

Common SEO mistakes to avoid – Creating an effective search engine optimization (SEO) strategy for your business’s website is a must if you want to establish a solid online presence. While this concept is nothing new, it is often overlooked by businesses. They resort to crude SEO practices that, far from being efficient, actually get their website into hot water with major search engines. With that said, you need to avoid falling victim to these common SEO mistakes.

You skip the keyword brainstorming phase

This is perhaps the biggest mistake you can make in your website creation plan. By not spending time on researching relevant keywords from the start, you are missing out on the opportunity to potentially generate a large amount of traffic. Without a comprehensive keyword list in hand, you will find it hard to add more keywords as your website grows and gains more authority.

Your content has too little or too much text

There’s no fixed formula when it comes to the length of your content – the number of words can vary greatly depending on your audience and the type of your website. The general rule of thumb, however, is to write content that is valuable for your visitors. Make sure your pages only contain relevant information, and don’t try to cram text just to put more copy on the page, because search engines will have a hard time identifying relevant content.

You’re using black-hat SEO techniques

It may be tempting to go after cheap practices that promise quick results, also known as black-hat SEO techniques. These methods include keyword stuffing, hidden keyword text, link buying, and so on. Some of these techniques may actually work, but only in the short run. Search engines are aware of black-hat schemes, and are continuously improving their algorithms to weed out websites that don’t abide by their guidelines to deliver the best user experience. So it’s best to focus your efforts on building a clean and stable SEO strategy.

You’re expecting quick results

Success doesn’t come easy in the SEO world. Ranking high in search results necessitates spending a substantial amount of time and effort. Don’t expect to earn a position on the first page of search engines immediately or overnight, because it will likely take months to see results. Be patient, and focus on creating great content and abiding by SEO best practices.

You’re not using blogging as a strategy

Most businesses don’t really have the chance to update their website often. Why? Because they can’t really update their “About Us” or their service pages as frequently as they would like – so their websites are just going to stand there dormant and outdated. The problem with this is that search engines don’t like inactive sites. If you have a blogging strategy, however, you have the opportunity to add a page, or pages, to your site at least once a month, if not once a week or better yet daily! The more new pages you add to your website, the more chance you have of getting higher rankings, which translates into more traffic and more leads.

Your website has an inefficient structure

Without a good website structure strategy, you’ll have a hard time trying to organize new categories, as well as information and promotional pages. Having a bloated and scattered site structure won’t do you any good when it comes to SEO, because you’ll only make it harder for visitors to navigate around your website.

You’re not going responsive

Search engines are now taking responsiveness into account when determining rankings. A responsive website adapts its page layouts to fit all screen resolutions and sizes, whether it’s being viewed on a desktop computer, laptop, tablet, or smartphone. You can greatly enhance the user experience and decrease bounce rates (the percentage of visitors who leave the website after visiting only one page). So if your website is not mobile-friendly, then it’s time to seriously consider a responsive design.

There are so many factors involved in search engine rankings, some of which are beyond your control. The important thing is to avoid making these SEO mistakes, and you’ll be on your way to online success. Want more SEO tips and techniques to add value to your business? Get in touch with our experts today.

As we all spend more and more time on the Internet, business web presence is becoming increasingly important. And having a website is not enough anymore. If you’re not converting visitors into customers, your competition is likely snatching them up instead. So how can you create a website that converts and leads to greater profits? Here are five tips to point you in the right direction. Here the website conversion rules you need to know:

Make it mobile-friendly

These days, more and more of us are surfing the web on the go – via smartphones, tablets and laptops. And if you want a piece of this traffic, you need to make your design responsive to all mobile devices.
To give your visitors an enjoyable mobile experience, make sure your design adjusts to fit the screen of any device. Additionally, all elements of your website – pages, resources, actions, and so on – should be easily accessible. If they’re not, visitors will quickly become frustrated and click away to a competitor. And really, who can blame them? You’d probably do the same.

Make it easy for customers to contact you

That means displaying your phone number in the upper-right corner of every page, and providing a simple, easy-to-find contact form. While some people prefer not to list an email address for fear it will be picked off by spam robots, it can serve as another contact option for those who hate web forms. Whatever you choose, the two main ideas are options and ease. Give your visitors a choice, make it easy, and they will come.

Keep it simple

Have you started to notice a theme here? If you haven’t, it can be summed up in one word: easy. In today’s fast-paced world, people are busy. They don’t have time to navigate a complicated website, dig through dozens of pages to find a contact number, or try and figure out what it is that you’re selling because your mobile site doesn’t display content properly.
So when it comes to design, simplicity just makes sense. To produce the content of a simple website, every page, word, and image you create must have a singular purpose: to get visitors to contact you. Don’t waste time distracting them with excessive information, stupid games, or flashy animations. Instead, have a nice clean layout so they can understand what you’re offering quickly and can contact you with a click.

Include personal photos whenever possible

Say you have to choose between services offered by two different websites. They both sell the exact same thing, and the sites look virtually the same. The key difference is that one uses real photos of the owner and his or her staff, while the other uses generic stock images of business people. Assuming images from both sites are of the same quality, which one are you more likely to choose? Undoubtedly, you chose the real people.
So next time you have to choose between stock images and shooting real photos of you and your staff, invest some time and money in quality pictures taken at a studio – it’ll be worth every penny.

Move social media icons to the bottom of the page

Everyone loves throwing social media icons on their websites, and it’s not a bad idea to show your credibility. However, if you put these at the top of the page, your visitor is more likely to click on them immediately. Sounds cool, right? Wrong. When this happens, you just created an exit for them to leave your site and never return – we all know how easy it is to get distracted on social media. Instead, place your social media icons at the bottom of the page in the footer. Remember the goal of your website is to convert. If your visitor leaves before they get a chance to explore your services, content and offering, you’ve lost them before you ever even had them.

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Published with permission from TechAdvisory.org. SOURCE